Plan and Create Content That Converts
Online | 2 Hours | Intermediate
Introduction
The Science of Compelling Content
Strategies for Creating Content that Converts
Understanding Audience Behavior and Preferences
Short Break (5 minutes)
User-Generated Content and Community Building
Repurposing Content Across Platforms
MarTech and AI Tools in Content Creation
Interactive Wrap-up, Q&A, Closing Remarks and Feedback
Who Should Attend?
This workshop is ideal for professionals with the title of Manager or Director, as well as experienced, non-supervisor individuals who are looking to enhance their content creation and planning skills. Participants are likely to come from a broad range of industries including agency/consultancy, higher education, nonprofit, technology and more. Both B2B and B2C professionals are welcome, especially those from companies with 1-249 employees. Regardless of age or experience level in marketing, all who aim to stay up-to-date with the latest marketing trends and wish to make their skills more marketable will find value in this workshop.
Participants should have a basic understanding of content marketing, digital marketing channels and platforms (social media, blogs, newsletters, etc.). This workshop won’t cover basic marketing principles or fundamental content creation techniques, as we’re focusing on planning, strategy and advanced content creation methods.
What’s Included?
- 2 hours of live instruction starting at 10:00 a.m. CT
- Interactive Q&A
- Tips and best practices
- Access to recording and resources for three months
Can’t Attend Live But Want the Information?
We will send a link to the recording and presentation within one business day of the event to registrants! Access will be available for three months.