Moving AI from Task Efficiency to Bottom-Line Impact
Online | 2 Hours
- Why most organizations measure AI incorrectly. Introduction to Goodhart’s Law: Why measuring speed can unintentionally lead to mediocrity and limit innovation.
- Reframing AI through the Expansion Framework: Quality Lift (Outcomes), Scope Expansion (Throughput), and Capability Unlock (Constraint Removal)
- Real-world examples of translating AI activity into “CFO-speak” (e.g., mapping unconstrained search landscapes to Market Share).
- Building a 30-day proof plan including instrumentation, success indicators, and an “Objection Pre-Mortem.”
- Moving from the “AI Performance Gap” to a culture of outcome-based measurement. Final Call to Action.
What’s Included?
- 2 hours of live instruction starting at 10:00 a.m. CT
- Interactive Q&A
- Resources, tips and best practices
- Access to recording and resources for three months
Who Should Attend?
- Job Titles: Marketing Directors, Growth Leaders, Channel Leads (SEO, PPC, Content), and Marketing Operations
- Ideal Attendee: Marketing leaders responsible for integrating AI into their workflows and proving its value to executive leadership. This session is ideal for marketers who believe AI should drive meaningful business outcomes and not just operational efficiency.
- Experience Level: 5+ years of marketing experience.
Can’t Attend Live But Want the Information?
We will send a link to the recording and resources within one business day of the event to registrants! Access will be available for three months.