Measure What Matters in Content Marketing
Get clear guidance on what to measure, who should own it, and how to turn your content data into decisions that improve segmentation, personalization, and pipeline results. (Online | 2 Hours)
September 22, 2026 | 10:00AM - 12:00PM Central Time
- What to Measure
- Shift from channel-based approach to business-goals oriented approach
- Identifying what signals drive actual results
- Fixing Content Gaps
- Who owns what data
- What data is missing (particularly around key questions)
- How to bring data into one source of truth
- Data hygiene and governance
- Measurement for Segmentation + Personalization
- Increase relevance through specificity
- What to measure for personalization
- How to deliver personalization in content marketing
- How to scale segmentation/personalization (even with limited resources)
- From Measurement to Insight
- Insight framework
- Identifying places where tools can help
- Delivering usable insights across the organization (to other teams)
- Using the insights to drive content marketing improvements
- Exercise
- How to operationalize
- Recap of core concepts
- Measurement cadence
- Implementation plan framework
- Planners and strategists who work across functions, often responsible for audience segmentation and personalization strategy.
Can’t Attend Live But Want The Information?
We will send a link to the recording and resources within one business day of the event to all registrants! Access will be available for three months.
What’s Included?
- 2 hours of live instruction starting at 10:00 a.m. CT
- Interactive Q&A
- Resources, tips and best practices
- Access to recording and resources for three months
Who Should Attend?
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- Content marketing managers, directors, and practitioners who develop and refine content, build strategy, and are directly accountable for content performance.
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- Senior or lead-level professionals overseeing broader marcomm or digital programs and need to align teams around shared metrics.
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- Performance and growth marketers who care most about the connection between content and pipeline.
- Planners and strategists who work across functions, often responsible for audience segmentation and personalization strategy.
Can’t Attend Live But Want The Information?
We will send a link to the recording and resources within one business day of the event to all registrants! Access will be available for three months.