Marketing Across Generations: Connecting with Gen X & Baby Boomers
Online | 2 Hours
- Opening & Introduction to session topic
- Understanding Generations
- Modern generations today
- Bridge: What shapes generations is very related to what plays a role in consumer mindset
- Individual reflection/Chat Discussion
- Gen X and Baby Boomer Side-by-Side Deep Dive
- Messaging and Mechanisms for Engagement
- Refresh on Decision/Engagement Arc
- Individual reflection
- What are you doing that you feel aligns with these two generational cohorts?
- What do you want to evolve to better connect with these two cohorts?
What’s Included?
- 2 hours of live instruction starting at 10:00 a.m. CT
- Interactive Q&A
- Tips and best practices
- Access to recording and resources for three months
Who Should Attend?
- Marketing and brand strategists
- Content creators/content development leads
- Social media directors and managers
- Public relations
- Consumer communications
- Product and brand marketers
- Levels of experience: 1-10 years (realistically, the people who would be most likely to be constructing messages to younger generations)
Can’t Attend Live But Want the Information?
We will send a link to the recording and presentation within one business day of the event to registrants! Access will be available for three months.