How to Write a Winning Brand Positioning Statement
Online | 3 Hour Hands-On Workshop
August 4, 2026 | 10:00AM - 1:00PM Central Time
- Positioning defined, targeting strategy and case study introduction
- Writing clear and compelling benefit statements with writing practice
- Selecting the right mix of supporting details (RTBs) with writing practice
- Brand character and tone statement
- Criteria for evaluating and improving a positioning statement
- Q&A
What’s Included?
- 3 hours of live instruction and hands-on activities starting at 10:00 a.m. CT
- Interactive Q&A
- Resources, tips and best practices
- Access to recording and resources for three months
Who Should Attend?
- ABMs, brand and marketing managers who own/write/update/implement brand positioning statements and equity pyramids
- Agency partners, account managers, strategists and planners who collaborate on and/or write brand positioning and equity strategies for clients
- Small business owners who want a foundational framework to document and clarify their own brand positioning and messaging
Can’t Attend Live But Want the Information?
We will send a link to the recording and resources within one business day of the event to registrants! Access will be available for three months.