How to Write a Powerful Creative Brief

Online | 2 Hours | Intermediate

Introduction and Defining the Creative Brief

The Ideal Creative Development Process

The Ideal Creative Brief and Good Examples

The Target & Insight, Examples, Reverse Engineering

Communication Strategy, Examples, Reverse Engineering

RTBs, Character/Tone, Examples, Reverse Engineering

Q&A

 

What’s Included?

  • 2 hours of live instruction starting at 10:00 a.m. CT
  • Interactive Q&A
  • Resources, tips and best practices
  • Access to recording and resources for three months

Who Should Attend?

  • ABMs, Brand and Marketing Managers who brief creative/agency teams on new communications campaigns.
  • Agency partners, Account Managers, Planners and Creatives who collaborate on briefs or translate client briefs into internal agency creative briefs.

Can’t Attend Live But Want the Information?

We will send a link to the recording and resources within one business day of the event to registrants! Access will be available for three months.