Generative AI Strategy and Best Practices
Online | 2 Hours | Beginner
Understanding Generative AI
- Definition and concept of Generative AI (Terms and Definitions)
- Differentiating Generative AI from other AI techniques (GenAI vs. Traditional AI)
- Real-world applications of Generative AI in marketing – leveled the playing field; how will marketers differentiate & what will consumers expect
Fundamentals of Generative AI
- Overview of Generative AI algorithms and techniques
- How Generative AI learns from data and generates new content
- Prompting – There is no one perfect prompt
- Elements of a Good Prompt – clear and specific instructions, iterative process
- Mindset Shift – Creator to Editor (Output is just a draft)
Examples of Generative AI in Marketing
- Overview of current GenAI Landscape – highlight Mktg applications
- Use Cases for Generative AI in marketing
- Examples of text generation, image synthesis, and video creation using Generative AI
- Impact GenAI will have on Personalization, Efficiency, Creativity, and ROI
Break
Benefits/Opportunities and Limitations/Challenges
- Exploring the advantages and benefits of incorporating Generative AI in marketing
- Opportunities for personalized marketing, creative content generation, and customer engagement
- Discussing the limitations and challenges associated with Generative AI in marketing
- Addressing ethical considerations, transparency, customer privacy, data quality issues, and potential biases
- Responsibilities of Marketers: proliferation of content, community curation will be key – influencers will be more influential, shiny-object syndrome – need for comprehensive AI Strategy
Framework for Choosing GenAI for your Business
- Considerations for selecting Use Cases for business
- 2×2 Matrix – Creativity and Competitive Advantage
- Buy vs. Build Decision Making
Best Practices and Live Interactive Session
- Sharing best practices for effectively utilizing Generative AI in marketing strategies – Prompting Cheat sheet
- Conduct Live Interactive Session with examples of Prompts for ChatGPT/ Bing/ Bard
- Encourage Hackathons, experimentation, and failure, but with clear guidance on where and how your organizations should and should not use GenAI
Q&A and Wrap Up Discussion
- Encouraging participants to ask questions and share their thoughts
- Discuss any unexpected outputs based on the interactive session
- Facilitating a discussion around potential use cases and concerns
- Summarizing the key takeaways from the session
- Providing additional resources for further learning
Who Should Attend?
- This session is designed for anyone interested in exploring the applications and potential of Generative AI in marketing.
- Marketing professionals, strategists, content creators, campaign managers and anyone seeking to enhance their marketing strategies with innovative AI technology will find this session valuable.
What’s Included?
- 2 hours of live instruction starting at 10:00 a.m. CT
- Interactive Q&A
- Tips and best practices
- Access to recording and resources for three months
Can’t Attend Live But Want the Information?
We will send a link to the recording and resources within one business day of the event to registrants! Access will be available for three months.