From Small Budgets to Big Impact: Scrappy Marketing That Delivers
Small budgets, small teams, and a long list of things to produce. Build a focused marketing strategy that performs like a much bigger one. (Online | 2 hours)
December 3, 2026 | 10:00 AM - 12:00 PM Central Time
Introduction: The Struggle for Attention
Story Grounds Strategy
- Context: Who’s the main character?
- Contrast: What are they struggling against?
- Call to Action: What happens at the end?
- “Let’s Get Scrappy” Activity
Scrappy Strategy FTW
- Dropping a Pin in Your Strategy
- The Six Digital Marketing Objectives
- “Let’s Get Scrappy” Activity
Mapping Your Marketing
- A digital compass to answer what works best and when?
- Strategy sets up measurement
- “Let’s Get Scrappy” Activity
Conclusion: Better Marketers Matter
What’s Included?
- 2 hours of live instruction starting at 10:00 a.m. CT
- Interactive Q&A
- Tips and best practices
- Access to recording and resources for three months
Who Should Attend?
- Marketing managers, directors, and team leads
- Brand managers and brand strategists
- Content marketing professionals
- Marketing communications professionals
- Social media and digital marketers
- Small-business and nonprofit marketers
- Early- to mid-career marketing professionals responsible for creating or communicating brand stories
Can’t Attend Live But Want the Information?
We will send a link to the recording and resources within one business day of the event to registrants! Access will be available for three months.