Close the Trust Gap: Tactics for Brand Credibility

Online | 2 Hours | Intermediate

  • The Trust Landscape: Why Is Credibility Even More Critical Now?
  • Revisiting Foundations: Is the Brand Message Strong Enough?
  • On-Site Credibility Signals and How to Get Them
  • Off-Site Credibility Signals and How to Get Them
  • The Impact of AI on Perception and Discovery

What’s Included?

  • 2 hours of live instruction starting at 10:00 a.m. CT
  • Interactive Q&A
  • Resources, tips and best practices
  • Access to recording and resources for three months

Who Should Attend?

  • Roles: Heads/Directors of Content or SEO, Brand/Comms Leads, PR/Media Relations Managers, Product Marketing Managers, Founders at growth-stage companies.
  • Experience: Intermediate–Advanced (3–15+ years); cross-functional marketers who influence brand messaging, content, and distribution.

Pre-Requisites

  • Familiarity with your brand’s audience and value proposition.
  • Basic levels of search and AI knowledge; understanding the customer discovery journey.
  • This will not be a deep dive into technical SEO or PR pitching tips.

Can’t Attend Live But Want the Information?

We will send a link to the recording and resources within one business day of the event to registrants! Access will be available for three months.

 
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