Building Data Privacy into Your Marketing Strategy
Online | 2 Hours | Beginner
- The Breadth of Data Privacy
- Must-Know Themes, Definitions and Concepts of Privacy
- Data Privacy Misconceptions
- Implications of Inaction around Privacy & Case Studies
- Designing a Holistic Strategy for Data Privacy
- Who To Involve in Your Go-Forward Plan
Who Should Attend?
To get the most out of this session, attendees should have:
- A basic understanding of how customer data is collected and used in digital marketing (e.g., cookies, CRM systems, third-party data).
- Awareness of the role of consumer trust and brand reputation in marketing.
This session will provide practical insights and actionable steps to ensure that data privacy is not just a compliance requirement but a key driver of marketing success.
What’s Included?
- 2 hours of live instruction starting at 10:00 a.m. CT
- Interactive Q&A and Group Discussions
- Access to recording and resources for three months