Building a Marketing Strategy in the Age of AI
Online | 2 Hours
April 21, 2026 | 10:00am - 12:00pm Central Time
I. WHY CURRENT STRATEGIES ARE NOT WORKING
THE EXECUTION GAP
- Why most marketing strategy fails to deliver
- The three gaps:
- Missing operating system
- Wrong metrics
- Real world examples (ie we need faster content>strategy exists, execution didn’t)
VIBE MARKETING: THE NEW MODEL
- What is vibe marketing
- From deterministic to probabilistic
- What it means for your strategy and execution
RESISTANCE
- Quick exercise, what’s blocking you/spot
- Reframe: Resistance isn’t the obstacle
- How modern teams navigate resistance
II. THE MODERN MARKETING OPERATING SYSTEM
SPOT
- Before you build anything: What problem are you solving?
- Vision test: What does “working” look like?
- Gap analysis: Where does AI actually move the needle?
- Demo/case studies
BUILD
- Prototype fast with constraints
- Why knowledge base > fancy prompts (will deep dive later in section III)
- Demo/case studies
TEST
- Not “does it work” but “does it deliver outcomes”
- Validation questions
- Is this usable
- Does it solve the SPOT problem
- Can we measure it?
- Demo/case studies
SCALE
- From pilot to system
- Org adoption without drama
- Maintenance vs. rebuild decisions
- Demo/case studies
III. MAKING IT WORK: TOOLS AND SYSTEMS (15m)
WHAT MAKES IT WORK
- The “secret”: knowledge bases, not prompts
- Why context beats cleverness (and many tools!)
- Live walk through building a knowledge bases (ICP/Company, Voice/Brand, Process/Framework)
- Structured prompt templates & techniques
TOOLS & TEMPLATES
Q&A
What’s Included?
- 2 hours of live instruction starting at 10:00 a.m. CT
- Interactive Q&A
- Resources, tips and best practices
- Access to recording and resources for three months
Who Should Attend?
- Primary: Marketing Directors, VPs, and Heads of Marketing Operations responsible for AI adoption or marketing transformation (7-15 years experience)
- Secondary: CMOs and senior marketing leaders under pressure to show AI progress to executive leadership
- Characteristics: Has probably bought AI tools that aren’t being used. Skeptical of vendor hype. Looking for what actually works, not theory.
- Decision authority: Can change process, budget, or team structure — or influences those who can
Can’t Attend Live But Want the Information?
We will send a link to the recording and resources within one business day of the event to registrants! Access will be available for three months.