Building a Data-Driven Marketing Strategy

Online | 2 Hours

  1. Introduction
    1. Customer realities and expectations
    2. Marketer expectations and needs
    3. Technology’s opportunities
  2. Audience
    1. Segmentation
    2. Data to collect
    3. Mechanisms to collect
    4. What to do if you have limited resources
  3. Unification of data across teams
    1. Who will use the data
    2. What data exists
    3. How to bring data together
    4. How data should impact marketing throughout the customer journey
  4. Data quality
    1. What do you need to maintain data quality
    2. How to improve data quality
    3. How to deliberately collect marketing data
  5. Marketing 
    1. How to use data to improve relevance
    2. Where to personalize 
    3. Where to deepen connections
  6. Hypothesis building
    1. What kinds of experiments to run
    2. Where to use experiments to improve data
    3. How to personalize 
  7. AI and machine learning
    1. How to use new technologies to improve: 
      1. Analysis
      2. Synthesis
      3. Data availability (Synthetic data)
      4. Testing 
      5. Delivery

What’s Included?

  • 2 hours of live instruction starting at 10:00 a.m. CT
  • Interactive Q&A
  • Resources, tips and best practices
  • Access to recording and resources for three months

Who Should Attend?

  • Marketing team leaders: senior managers, directors, VPs, CMOs

Can’t Attend Live But Want The Information?

We will send a link to the recording and resources within one business day of the event to all registrants! Access will be available for three months.

 
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