Beyond the Funnel: A Playground Approach to Lifecycle Marketing
Online | 2 Hours
- Pitfalls of the linear funnel and the looping decision journey
- Elements of the Playground (content depths, intent, metrics)
- Content depths (conceptual/strategic/tactical; exercise around generating narrative pillars for each depth)
- Intent (trust/affinity, buy, use, help/remediation, learn; exercise around auditing a couple of key landing pages on the company website to improve the CTAs to match the audience intent)
- Metrics (leading and lagging indicators across different intents, assets, and channels)
- Modular content (decomposition vs. building blocks; exercise to generate recommendations for modular content based on a pillar asset and connecting the journey in different channels across PMM/demand-gen/content)
What’s Included?
- 2 hours of live instruction starting at 11:00 a.m. CT
- Interactive Q&A
- Resources, tips and best practices
- Access to recording and resources for three months
Who Should Attend?
- Mid-level marketers with at least 5 years of experience
- Marketers with experience or responsibilities in the following areas: demand-gen/lifecycle, campaigns, content/content strategy, product marketing, and brand marketing
Can’t Attend Live But Want The Information?
We will send a link to the recording and resources within one business day of the event to all registrants! Access will be available for three months.