Virtual Conference: Trust and Privacy in Data Marketing

Keynote: Trust and Privacy in Data Marketing

Data is always a hot topic; from the key role it plays in AI to how it can be used to improve marketing ROI. But using data has it challenges and one of those is respecting consumer privacy and consent. This session will dive into three key areas that marketers need to consider with their customer data and when using data from other sources:

• What are the different data types (1st party, 2nd party and 3rd party) and the pros and cons of each
  
• Key marketing use cases for external data
  
• Honoring consumer privacy and consent, what to do and what to look for when using third party data
  

Laurie Hood

Chief Marketing Officer, Mobilewalla

Microsoft Session Details Coming Soon!

Session details coming soon!

Session details coming soon!