Virtual Conference: Trust and Privacy in Data Marketing

Keynote: Trust and Privacy in Data Marketing

Data is always a hot topic; from the key role it plays in AI to how it can be used to improve marketing ROI. But using data has it challenges and one of those is respecting consumer privacy and consent. This session will dive into three key areas that marketers need to consider with their customer data and when using data from other sources:

• What are the different data types (1st party, 2nd party and 3rd party) and the pros and cons of each
  
• Key marketing use cases for external data
  
• Honoring consumer privacy and consent, what to do and what to look for when using third party data
  

Laurie Hood

Chief Marketing Officer, Mobilewalla

Personalization Without Regret: How CMOs Can Scale AI‑Driven Growth Without Breaking Trust

AI‑driven personalization is scaling faster than most marketing organizations’ governance frameworks were designed to handle. The leaders getting this right aren’t choosing between speed and trust — they’re redesigning how their teams use data, govern AI‑driven decisions, and earn customer confidence in real time. This session introduces a clear, practical model for scaling AI‑powered personalization in a way that strengthens trust, supports innovation, and allows marketing leaders to move forward with confidence in an increasingly scrutinized environment.

Navigating Data Privacy: What Modern Marketing Teams Need to Know

Data privacy regulations are evolving quickly, reshaping how organizations collect, manage, and activate customer data. For marketers, understanding these changes is increasingly essential to running effective campaigns while maintaining consumer trust and staying aligned with legal and compliance teams. This session offers a practical overview of the modern privacy landscape from a marketer’s perspective, translating key regulatory concepts into what they actually mean for marketing teams working with customer data. In this session, we’ll cover:

The privacy requirements shaping marketing today and what they actually require
What marketers need to understand about consumer privacy rights and website data collection
How marketing teams can stay compliant without disrupting campaigns