Virtual Conference: Optimizing Your MarTech

Keynote: MarTech in the Age of AI: How to Evolve Your Stack for the Next Decade

The marketing technology landscape is undergoing its biggest transformation since the dawn of automation. AI is no longer a future consideration; it is reshaping how marketers design campaigns, manage data, and drive business growth today. But most stacks were not built for this shift, leading to complexity, underutilized tools, and missed opportunities.

In this keynote, Darrell Alfonso will share a practical framework for evolving your MarTech stack to thrive in the age of AI. You will learn how to simplify tool sprawl, integrate systems for maximum impact, and adopt AI and automation responsibly to unlock new levels of efficiency and customer engagement. Attendees will leave with a clear roadmap for turning their stack from a collection of tools into a true growth engine for the next decade.

Darrell Alfonso

Director of Marketing Strategy and Operations, Indeed.com

Creative Ops in Crunch Time: Strategies and Tech for Delivering On-Brand, On-Time, and at Scale

Creative teams are constantly in motion, balancing tight timelines, rising project complexity, and the need to produce authentic, engaging content. As they prepare for the expected deluge of demands for seasonal content in the back half of 2025, senior creative leaders are tasked with maintaining a complex balance: How do you create and maintain streamlined workflows, amplify collaboration, and deliver exceptional results — all without compromising your brand integrity or risking employee burnout?

This session is tailored for creative leaders like you who are looking to solve these operational roadblocks. Join Ariana Keil (Sr Growth Marketing Manager, Canto) and Lynn Herman (ABM Marketing Manager, Canto) as they share actionable insights to help you thrive under pressure, including:

• Best practices for integrating your martech stack to maximize efficiency at every stage of the content lifecycle
• How to manage demands for seasonal content and regional variations while keeping brand voice consistent across channels
• Strategic leveraging of AI and automation to speed execution while preserving creative originality
• Incorporating UGC and influencer content into campaigns without workflow and approval headaches

Whether you’re seeking to refine your tech stack, rethink your content operations, or simply reduce for the rest of the year, this discussion will show you how to simplify your processes, protect your creative vision, and deliver content that connects at scale.

Lynn Herman

ABM Marketing Manager, Canto

Ariana Keil

Sr Growth Marketing Manager, Canto

Breakthrough Bottlenecks: Reinventing Campaign Creation in an AI Era

AI will continue to accelerate the campaign creation process, but without a proper Creation Operating Model with built-in governance, there’s a great deal at risk.

Learn to evolve your Creation Operating Model to unlock agility, scale, & performance in an AI age.

What you’ll learn:

• Why AI without a strategy undermines brand and performance
• How legacy creation operating models limit AI potential
• What an AI-optimized creation operating model looks like and how to get there
  

Noah Dinkin

Founder & CEO, Stensul

Agentic Customer Experience: Transforming Marketing Outcomes with AI Agents

The presentation explores how advanced marketers have traditionally used Customer Data Platforms (CDPs) for hyper-segmentation, but now, in the era of agentic customer experiences (CX), CDPs serve as foundational datasets for modeling AI agents. Tim shares insights from his own experimentation, highlighting that while CDP data is essential, it must be combined with other datasets (like inventory and promotions) to fully enable agentic use cases. The session will provide a provocative perspective on when to invest in CDPs, discuss the evolving role of CDPs beyond marketing, and offer a research-based white paper as a takeaway for attendees.

Timothy R. Smith

Microsoft Global Black Belt