Virtual Conference: Demand Gen/Growth Marketing

AI- Powered Customer Experience: Super charging Integrated Marketing for Unprecedented Growth

In today’s dynamic marketplace, the convergence of integrated marketing strategies—spanning online, in-person, and omnichannel touchpoints—with robust demand generation and growth marketing is crucial for a superior customer experience. This talk explores how the addition of cutting-edge AI agentic marketing capabilities is not just an enhancement, but a revolutionary force.

• Consistency Across Touchpoints: Integrated marketing ensures that customers receive a uniform message regardless of the channel, building trust and recognition.​
• Personalized Engagement: By analyzing customer data, demand generation strategies can tailor content and interactions to meet individual needs, fostering a deeper connection with the brand.​
• Optimized Conversion Paths: Growth marketing utilizes A/B testing and other methodologies to refine marketing tactics, improving the efficiency of converting leads into loyal customers.​

Incorporating these strategies leads to a more satisfying customer journey, characterized by informed decision-making, seamless transitions between stages, and a lasting relationship with the brand.

Ivo Lukas

CEO/Founder, 24Notion + Angel Investor

Breaking Silos: Connecting Creative, Marketing, Sales and eCommerce With DAM for Full-Funnel Growth

Is your content workflow holding your team back? You’re not alone. Creative teams and marketers are often buried by scattered tools, endless requests, and the headache of tracking down the latest assets. The result? Outdated product listings, inconsistent brand experiences, duplicate work, project delays, and a direct hit to your bottom line.But what if you could replace that chaos with clarity and control?

In this session, you’ll learn how Digital Asset Management (DAM) solutions help unify creative, marketing, and sales operations. If your business thrives on product content, we’ll show you how a seamless workflow between DAM and Product Information Management (PIM) unlocks unmatched efficiency across ecommerce and global retail networks.

Don’t settle for silos. You’ll learn how an integrated and DAM-powered MarTech stack enables:

• One centralized, searchable hub for every brand and product asset
• No more versioning nightmares or endless manual handoffs
• Accurate, approved content powering every digital storefront and retail partner
• Faster new product launches and seasonal campaigns with less friction
• Consistent, on-brand storytelling across your website, marketplaces, and social platforms

Whether you’re launching hundreds of SKUs across the globe, or simply looking to streamline your campaign workflows, join us and discover how a connected content ecosystem reduces complexity and fuels growth.

Ariana Keil

Senior Growth Marketing Manager, Canto

Invisible to Irresistible: 5 Shifts Helping B2B Brands Stop Chasing Leads and Start Closing Deals

B2B buyers have changed, but most lead gen strategies haven’t. Today’s buyers don’t want to be chased. They’re researching on their own, ghosting cold outreach, and making decisions long before you even know they’re looking. If you’re still relying on traditional tactics, you’re not just getting ignored. You’re getting erased. It’s time to flip the script. Join NetLine’s Josh Baez, Sr. Manager of Demand Generation, for his session breaking down five critical shifts modern B2B brands are making to turn invisible demand into real, closed revenue. You’ll learn: Why buyers vanish and how to catch them sooner How to show up where buyers already trust Why quality vs. scale is a false choice How faster delivery drives real pipeline, not noise How to fix sales-marketing handoffs for good If you’re ready to stop chasing and start closing, this is where it starts.

Josh Baez

Sr. Manager, Demand Generation, NetLine

From prospect to evangelist...how branded merch makes a positive, lasting impact throughout the customer journey

Incorporating branded merch as part of your overall growth strategy sets you apart by creating a tangible, emotional connection to a brand. This session highlights real ROI impact and use cases that will help you attract, engage and delight customers.

Ellen Tucker

Chief Revenue & Experience Officer, PPAI