Virtual Conference: Collaborating with AI
DAY 1 (ALL TIMES CT)
Keynote | Collaborating with AI: Practical Tools for Marketers Who Ask Good Questions
DJ Lewis
Director of AI Implementation, The Coca Cola Company
How to Win the Deals You Can’t See: A Brand Strategy for the AI Era
Your brand is being evaluated every day in rooms you’re not in, by people you haven’t met, using content you didn’t approve of. Today’s buyers form opinions through AI search results, peer communities, and buying committees long before your sales team gets involved, and in each of those moments, the brands that win aren’t the ones with the biggest budgets or the most sophisticated AI tools. They’re the ones whose brand shows up consistently, credibly, and compellingly across every channel, curated or not.
In this session you’ll learn:
- How to diagnose where your brand is winning and losing the invisible buyer journey
- How to run a real-time AI test on your own brand
- How to create a practical framework for turning brand presence into your strongest competitive advantage
Leading at the Frontier: Turning AI into Marketing Advantage
As marketing organizations move from AI experimentation to scaled implementation, the gap between leaders and laggards is widening—and it’s not about technology. This session outlines what it takes to become a Frontier marketing organization, including how teams, workflows, and operating models evolve as AI shifts from assistants to agent-driven processes.
We’ll highlight where organizations most commonly stall and present a structured, four-step framework to accelerate adoption, addressing core barriers such as data fragmentation, skills gaps, and governance. Attendees will see real-world before-and-after transformations across content, campaigns, and multi-agent workflows, with measurable business outcomes.
The session also demonstrates how to embed governance directly into workflows—balancing innovation speed with accountability—and ties every recommendation to existing marketing KPIs, ensuring immediate applicability and impact
