Binge-Worthy Branding: How to Use Analytics to Build Customer Loyalty
Online
Monday, August 24 (All Times are CDT)
11:00 am
-
2:00 pm
Opening
- Overview and define analytics, big data and related technologies and how businesses can leverage analytics to fuel business growth.
- Activity: Watch The Great Hack trailer
- Group discussion
Netflix
- Activity: Watch How Netflix Changed TV
- Examine how Netflix uses analytics to recommend shows
- Group Activity: We will collectively create a TV show idea by having each attendee complete an interactive questionnaire.
- Group Discussion: Review the results of the group activity and discuss how to effectively apply similar analytical principles to your business. (10 minutes)
Amazon
- Activity: How Amazon became the world’s most valuable company
- Examine how Amazon uses analytics to recommend products
- Group Activity: We will collectively create a product by having each attendee complete an interactive questionnaire.
- Group Discussion: Review the results of the group activity and discuss how to effectively apply similar analytical principles to your business.
Starbucks
- Activity: How Starbucks Became an $80B Business
- Examine how Starbucks uses analytics to personalize the customer experience
- Group Activity: We will collectively create the perfect latte by having each attendee complete an interactive questionnaire.
- Group Discussion: Review the results of the group activity and discuss how to effectively apply similar analytical principles to your business.