Binge-Worthy Branding: How to Use Analytics to Build Customer Loyalty

Online

Monday, August 24 (All Times are CDT)

11:00 am - 2:00 pm
Opening
  • Overview and define analytics, big data and related technologies and how businesses can leverage analytics to fuel business growth. 
  • Activity: Watch The Great Hack trailer
  • Group discussion
Netflix
  • Activity: Watch How Netflix Changed TV
  • Examine how Netflix uses analytics to recommend shows 
  • Group Activity: We will collectively create a TV show idea by having each attendee complete an interactive questionnaire. 
  • Group Discussion: Review the results of the group activity and discuss how to effectively apply similar analytical principles to your business. (10 minutes)
Amazon
  • Activity: How Amazon became the world’s most valuable company
  • Examine how Amazon uses analytics to recommend products 
  • Group Activity: We will collectively create a product by having each attendee complete an interactive questionnaire. 
  • Group Discussion: Review the results of the group activity and discuss how to effectively apply similar analytical principles to your business. 
Starbucks
  • Activity: How Starbucks Became an $80B Business 
  • Examine how Starbucks uses analytics to personalize the customer experience 
  • Group Activity: We will collectively create the perfect latte by having each attendee complete an interactive questionnaire. 
  • Group Discussion: Review the results of the group activity and discuss how to effectively apply similar analytical principles to your business.