Social Media Strategy in a Changing World
Online
Thursday, June 11 (Central Daylight Time)
11:00 am
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11:45 am
Live Instruction
- Our post-COVID-19 world
- Reevaluating your social media strategy: Where to start
- What’s your brand going to represent moving forward?
- Post COVID-19 social media case studies
11:45 am
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12:15 pm
Working Session | Lightning Brainstorm
- Identify your brand foundations
- Develop key descriptors for social channels
12:15 pm
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1:15 pm
Live Instruction
How to develop effective personas and why they are so important
- Social media content curation versus creation
- Posting in real-time and scheduling posts
- Conversations over clicks – Delivering value
- Engaging with your community in fresh ways
1:15 pm
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1:30 pm
Working Session | Lightning Brainstorm
- Detail your top social targets by developing effective personas
- Develop social content ideas your target market will find valuable
1:30 pm
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1:45 pm
Break the Social Ceiling
· Engage with your corporate leadership (they need us more than ever)
· Giving you and your brand permission to fail
· Social media examples
1:45 pm
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2:00 pm