Social Media Strategy in a Changing World


Thursday, June 11 (Central Daylight Time)

11:00 am - 11:45 am

Live Instruction

  •       Our post-COVID-19 world
  •       Reevaluating your social media strategy: Where to start
  •       What’s your brand going to represent moving forward?
  •       Post COVID-19 social media case studies
11:45 am - 12:15 pm

Working Session | Lightning Brainstorm

  • Identify your brand foundations
  • Develop key descriptors for social channels
12:15 pm - 1:15 pm

Live Instruction

 How to develop effective personas and why they are so important

  •       Social media content curation versus creation
  •       Posting in real-time and scheduling posts
  •       Conversations over clicks – Delivering value
  •       Engaging with your community in fresh ways
1:15 pm - 1:30 pm

Working Session | Lightning Brainstorm

  • Detail your top social targets by developing effective personas
  • Develop social content ideas your target market will find valuable
1:30 pm - 1:45 pm

Break the Social Ceiling

·        Engage with your corporate leadership (they need us more than ever)
·        Giving you and your brand permission to fail
·        Social media examples
1:45 pm - 2:00 pm

Interactive Q&A