Marketing Analytics 101

Online | 11:00 a.m. - 2:00 p.m. Central

All Times are Central

11:00 am - 2:00 pm

Live instruction: Overview of Marketing Analytics Fundamentals

  • Overview of important marketing analytics concepts
  • Learn how to prioritize KPIs by marketing channel to meet your company’s goals

Working Session

  • Look at your company goals and identify KPIs to track throughout the year
  • Identify your organization’s top challenges and go over how analytics can help you address them

Live Instruction: Dashboards and the Power of Integrated Data

  • Learn about the power of integrating data to unlock powerful insights such as shifts in consumer behavior, performance across different marketing channels and why attribution is important

Live Instruction: Testing Fundamentals

  • Learn how to harvest the power of testing to optimize your marketing efforts.
  • Understand the common pitfalls to avoid when creating a testing plan.

Working Session: Testing Workshop