Marketing Analytics 101
Online | 11:00 a.m. - 2:00 p.m. Central
All Times are Central
11:00 am
-
2:00 pm
Live instruction: Overview of Marketing Analytics Fundamentals
- Overview of important marketing analytics concepts
- Learn how to prioritize KPIs by marketing channel to meet your company’s goals
Working Session
- Look at your company goals and identify KPIs to track throughout the year
- Identify your organization’s top challenges and go over how analytics can help you address them
Live Instruction: Dashboards and the Power of Integrated Data
- Learn about the power of integrating data to unlock powerful insights such as shifts in consumer behavior, performance across different marketing channels and why attribution is important
Live Instruction: Testing Fundamentals
- Learn how to harvest the power of testing to optimize your marketing efforts.
- Understand the common pitfalls to avoid when creating a testing plan.