Leverage Analytics to Power Your Marketing Strategy

Live Instruction: Analytics Overview

• Overview of important KPIs by marketing channel
• Mapping KPIs to company goals
• Learn about the power of integrating data to unlock powerful insights such as shifts in consumer behavior, performance across different marketing channels and why attribution is important

Working Session

• Look at your company goals and identify KPIs to track throughout the year
• Identify your organization’s top challenges and go over how analytics can help you address them
• Group discussion

Live Instruction: Taking Analytics to the Next Level

• How to utilize your customer analytics to provide personalized experiences with different segmentation strategies.
• Review the basics of testing to optimize your marketing efforts
• Overview of the future of analytics in marketing

Working Session

• Testing workshop
• Interactive brainstorming

Live Q&A