Leverage Analytics to Power Your Marketing Strategy


Thursday, October 29 (All Times Central)

11:00 am - 12:00 pm

Live Instruction: Analytics Overview

  • Overview of important KPIs by marketing channel
  • Mapping KPIs to company goals
  • Learn about the power of integrating data to unlock powerful insights such as shifts in consumer behavior, performance across different marketing channels and why attribution is important
12:00 pm - 12:45 pm

Working Session

  • Look at your company goals and identify KPIs to track throughout the year
  • Identify your organization’s top challenges and go over how analytics can help you address them
  • Group discussion
12:45 pm - 1:15 pm

Live Instruction: Taking Analytics to the Next Level

  • How to utilize your customer analytics to provide personalized experiences with different segmentation strategies.
  • Review the basics of testing to optimize your marketing efforts
  • Overview of the future of analytics in marketing
1:15 pm - 1:45 pm

Working Session

  • Testing workshop
  • Interactive brainstorming
1:45 pm - 2:00 pm

Live Q&A