Digital Marketing Copywriting

Online | 11 a.m. - 2 p.m.

Wednesday, July 21 (All Times Central)

11:00 am - 2:00 pm

Section One

  • Introduction: how people read copy online today
  • Creating a clear tone of voice for your brand
  • Producing copy guidelines for your business
  • Researching your audience and their content needs
  • Activity/Exercise
  • Q&A

Section Two

  • Copywriting and SEO – improve rankings with copy
  • Best practice for long-form, short-form and ad copy
  • Blog, social media and email copy tips and tricks
  • Activity/Exercise
  • Q&A

Section Three

  • Landing pages and driving conversions with CTAs
  • Split testing to appeal to different personalities and emotions
  • Writing irresistible and shareable headlines
  • Activity/Exercise
  • Q&A
  • Wrap Up