Digital Marketing Copywriting
Online | 11 a.m. - 2 p.m.
Wednesday, July 21 (All Times Central)
11:00 am
-
2:00 pm
Section One
- Introduction: how people read copy online today
- Creating a clear tone of voice for your brand
- Producing copy guidelines for your business
- Researching your audience and their content needs
- Activity/Exercise
- Q&A
Section Two
- Copywriting and SEO – improve rankings with copy
- Best practice for long-form, short-form and ad copy
- Blog, social media and email copy tips and tricks
- Activity/Exercise
- Q&A
Section Three
- Landing pages and driving conversions with CTAs
- Split testing to appeal to different personalities and emotions
- Writing irresistible and shareable headlines
- Activity/Exercise
- Q&A
- Wrap Up