Core Components of Branding

Online | 10:00 a.m CT

August 4, 2021 (All Times Central)

10:00 am - 1:00 pm

Introduction and Branding Components Overview

Target Profile and Research Best Practices

Positioning Statement Framework and Examples

Naming Process, Dos and Don’ts

Three Critical Design Strategy Documents

Brand Story/Manifesto Structure and Examples

Creating a Message Map for Your Brand