B2B Marketing Strategy

Online | 10 a.m. - 12 p.m. Each Day

Day 1 (All Times Central)

10:00 am - 12:00 pm

Defining Your Positioning

Introductions and agenda overview

  • Tool: Positioning Format

Determining your target

  • Tool: Where’s Your Bull’s Eye

Unmet needs and the problem you’re solving

  • Exercise: Beers With Peers

Defining your competitive set

Identifying a strong point of difference

  • Exercise: Standing Out From the Crowd

The Reasons to Believe Your Point of Difference

Day 2

10:00 am - 12:00 pm

Developing Your Marketing Plan

Setting your plan objectives

  • Tool: Planning Worksheet

Marketing strategies for B2Bs

  • Exercise: Determining Key Strategies

The wonderful world of B2B tactics

  • Group Exercise: Identifying and Assessing B2B-Appropriate Tactics

How to approach budgeting

Metrics overview

  • Tool: Sample Metrics