Agile Marketing
Online | 10:00 a.m. CT
10:00 am
-
1:00 pm
Agenda and Workshop Objectives
- What Agile can bring to your organization
Agile Values
- Agile marketing history
- Differences between Agile Marketing and Agile Software Development
- Agile values explained
- Case studies on brands who have successfully integrated Agile within their organizations
Your Marketing Process Today Vs. The Agile Way
- Marketing campaign examples from teams running Agile delivering impressive results
- Interactive exercise
Putting Together a Successful Agile Team
- Top priorities when attempting an Agile marketing campaign
- Successful and unsuccessful personnel in Agile
- Discuss the individual roles and responsibilities of an Agile team
Agile Step-by-Step Walkthrough
- Detail the Agile process, artifacts and ceremonies
- Agile team methodology of succeeding and failing as a team
Interactive Agile Standup Exercise
Interactive Agile Sprint Exercise
Closing
- Workshop summary
- Q&A