Agile Marketing

Online | 10:00 a.m. CT

10:00 am - 1:00 pm

Agenda and Workshop Objectives

  • What Agile can bring to your organization

Agile Values

  • Agile marketing history
  • Differences between Agile Marketing and Agile Software Development
  • Agile values explained
  • Case studies on brands who have successfully integrated Agile within their organizations

Your Marketing Process Today Vs. The Agile Way

  • Marketing campaign examples from teams running Agile delivering impressive results
  • Interactive exercise

Putting Together a Successful Agile Team

  • Top priorities when attempting an Agile marketing campaign
  • Successful and unsuccessful personnel in Agile
  • Discuss the individual roles and responsibilities of an Agile team

Agile Step-by-Step Walkthrough

  • Detail the Agile process, artifacts and ceremonies
  • Agile team methodology of succeeding and failing as a team

Interactive Agile Standup Exercise

Interactive Agile Sprint Exercise


  • Workshop summary
  • Q&A