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Agile Marketing

Online

Tuesday, August 18 (All Times CDT)

11:00 am - 12:00 pm

Live Instruction

  • Agile introduction
  • Agile history and values
  • Today’s marketing process vs. the agile way
  • Agile team roles and responsibilities
12:00 pm - 12:30 pm

Working Session

  • Begin developing your organizations’ agile plan
  • Identify your organizations top needs and where can agile help
  • Identify what projects or campaigns they could develop in agile
  • Group discussion
12:30 pm - 1:30 pm

Live Instruction

  • Step-by-step walkthrough of the agile process
  • The value that agile can bring to your organization
  • How to do agile project estimating and timelines
1:30 pm - 1:45 pm

Work Session

  • A virtual agile project executed LIVE
  • Every attendee gets to take part in an agile sprint
1:45 pm - 2:00 pm

Interactive Q&A

Wednesday, August 19 (All Times CDT)

11:00 am - 12:00 pm

Live Instruction

  • You understand agile now, how do I integrate it into my team and organization?
  • Engaging team leadership
  • Identify the right project and team
  • How to get to and finish an alpha sprint
12:00 pm - 12:15 pm

Working Sessions

  • Identify leaders within your organization
  • Identify potential business units/projects for alpha sprint 
  • Develop introduction topics and subjects
12:15 pm - 1:15 pm

Live Instruction

  •  Developing plan for alpha sprint
  •  Alpha sprint priorities
  •  Planning and scoping alpha sprint
1:15 pm - 1:30 pm

Working Session

  • Develop ideas for internal lunch and learns
  • Identify times in the past where competitors beat your organization
1:30 pm - 2:00 pm

Interactive Q&A