2026 AMA Better Marketing for a Better World Symposium

February 12, 2026

12:30 pm - 5:00 pm

Introduction

BMBW Priorities: Insights from Polling

Inspiring research on the BMBW Frontier

Moderated discussion with inspiring researchers

Philip Kotler: Why Marketing, Why Now?

2:20-2:45: Refreshments Break

BMBW ideation exercise

Insight sharing

Insight sharing debrief

Linda Price: Onward and Outward

Conclusions and next steps

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