Virtual Conference: The Year Ahead in Marketing

Opening Keynote | Progress Over Perfection: The Path To Making Change

What does progress over perfection mean when it comes to accessibility? It means to get started. Don’t wait until everything is done and perfect. The small steps make a big difference. It also means educating people who don’t understand disabilities. Accessibility is for everyone. It’s everyone’s responsibility, every department from human (HR) resources and marketing to finance and procurement has a part to play. Educate, don’t berate. If the world needs more of anything, it’s kindness.

Meryl Evans

LinkedIn Top Voice in Disability Advocacy. TEDx, Keynote and Professional Speaker

SEO in 2024: Trends and Strategies for Navigating Disruption from AI

Join Alexandra Dritsas, Conductor’s Principal Solution Consultant, for an inside look at the top trends, priorities, and challenges shaping the future of SEO in the AI era as we enter 2024.

They will recap exclusive survey data on:

• The state of SEO in 2023
• Shifting priorities in SEO for 2024
• How SEOs and marketers are preparing for disruptions from generative AI advancements like Google’s SGE
• The role of AI in SEO overall
• And more!

Don’t get left behind in SEO’s next chapter. Tune in to learn what’s ahead—and how to stay ahead.

Alexandra Dritsa

Principal Solution Consultant, Conductor

Mastering Marketing Strategies with Video in 2024: Uncovering the Latest Content, SEO & AI Trends

Did you know that 81% of businesses have a marketing budget devoted just to video? Why? Because video is simply the most effective marketing tool for driving engagement and ROI.
But how can you guarantee that your video strategy will scale business results in this competitive landscape?

Join PlayPlay’s Senior Content Marketing Manager Kinga Kusak, and Marketing Communications Advisor, Peter Blackburn, as they reveal the latest trends, strategies and practical tips for 2024 and beyond based on real-world data & research from 500+ marketers.

By the end the webinar and Q&A session you will learn:

• The state of video, latest video marketing trends, and their impact on business performance.
• Real-world SEO, social media and AI-driven video trends and practices for educational and promotional content for boosting organic results.
• Actionable strategies and golden rules to follow help you produce, create and unleash the power of video content.
• Best ways to enhance brand visibility, engagement, and customer loyalty through video.

Whether you’re a video marketing pro or beginner, this is a must-see webinar for marketing, content, social media, brand, digital, and communication teams who are looking to take their video strategies to the next level.

Peter Blackburn

Marketing Communications Advisor, PlayPlay

Kinga Kusak

Senior Content Marketing Manager, PlayPlay

Secrets to Creating an AI-Powered Content Strategy

The explosion of AI technology has made it easier than ever for businesses to produce high-quality content at record speeds, but creating excellent copy, designs, and videos is only one element of a well-defined content strategy. To truly build and scale an AI-powered content strategy, you need to consider the entire content lifecycle and how to leverage AI technology at every stage to maximize your content ROI.

In this webinar, you’ll:

– Discover how to use AI to improve the way you plan, create, manage, and publish content
– Learn how pairing the right strategy with the right technologies can help you avoid “content chaos” and ensure your team is always as efficient as possible
– Get actionable tips on how to improve your team’s content workflows, promote collaboration, and accelerate your speed to market

Ariana Keil

Sr Growth Marketing Manager, North America, Canto

AI in Marketing: How to Cut Through the Hype and Harness AI's Potential

You probably won’t lose your job to a chatbot, but you’ll likely have to work with one. It’s clear most people realize the opportunities that AI can provide their companies when used effectively, even amid concerns that AI may overpower authentic human input.

Join this lively conversation on the advantages and limits of AI in marketing, and how authentic human voices are key to help strengthen your marketing strategy. We’ll review how marketers are using (or not using) AI today in the workplace, as well as how to strike the balance between utilizing AI alongside authentic inputs.

You’ll learn the following and much more:

• Why concerns that AI may overpower authentic human input are misplaced
• Where AI is unlocking new experiences that weren’t possible before
• Research on how AI is impacting marketing and the customer experience
• Where and how marketers can successfully leverage authentic inputs along with artificial intelligence

Stephanie Pye

Lead Production Marketing Manager, SurveyMonkey

Keynote: Marketing is…Science, Art, and Magic

Bennie F. Johnson

CEO, American Marketing Association

Customer Intelligence — The Key to Success in 2024

Throughout their careers, marketers have to reinvent themselves many times in order to succeed. Remember the rise of social media, the new ways to engage with ABM (account based marketing) or, more recently, the emergence of Artificial Intelligence (AI). Discover with Isabelle Guis, the Global CMO & CEO North America of Brevo, the three biggest trends that will reshape the industry landscape in 2024.

Harnessing the power of AI in your marketing strategies will be critical in staying relevant and driving growth for your business. But more data should not come at the cost of less visibility or overwhelming details hindering decisions. The marketer of tomorrow should know how to leverage data and AI technologies to understand customers like never before and anticipate their needs before the competition. The question is, are you ready to do this?

Step into the future of marketing with Isabelle and learn more about:

• The importance of adopting AI-infused tool suites to drive successful marketing strategies and maximize ROI
• Why it’s crucial to gain visibility on every customer interaction and how to do it with your martech stack
• How to create personalized and dynamic customer experiences beating the competition

Isabelle Guis

Global CMO & CEO North America, Brevo

Creating a Culture of Value Creation Thru Data

Data is widely considered the most valuable asset in the world; that data is no longer just the exhaust of the business, but more and more is becoming the business. If data is the new oil in driving the economic growth of the 21st century, then how effective is your organization at leveraging data and analytics to derive and drive new sources of business and operational value?

This includes such topics as:
• Becoming Value-driven, not Data-driven
• Exploiting the Economics of Data
• Creating a Value-thru-Data Culture

Bill Schmarzo

Customer Data Innovation Lead, Data Management, Dell Technologies

Harnessing the Power of AI

Generative AI isn’t just a new craze or a shiny toy; it’s set to bring about major macroeconomic effects — including adding $7 trillion to the global GDP and lifting productivity growth by 1.5%. In other words, it’s not going to fall out of popularity — it’s going to become an essential tool for companies across industries. Join this session as Sav Khetan, Tealiums Head of Product Strategy, showcases why gen AI it’s important, how it’s making a difference, and how business leaders should be considering it for their own organizations.

Sav Khetan

Director, Product Marketing, Tealium

Scaling Your Business Through Focusing on Demand

Demand generation is a complex and challenging area of marketing, intertwined with both sales and customer success. It encompasses the idea of creating brand awareness across channels and effectively capturing the interest that creates and nurturing that through to the sales funnel. Understanding which channels to prioritize and how to combine strategies to drive results for your business can unlock your growth.

Carol Howley

CMO, Exclaimer

Measuring Marketing in a Cookieless World

Marketers are grappling with the challenge of financial stewardship and value demonstration as their historical tool, cookie-based attribution, faces extinction. “Measuring Marketing in a Cookieless World” unveils a strategic roadmap for marketers in 2024.

Discover how the death of attribution levels the playing field, creating opportunities for innovative strategies to emerge. Gain insights into the imperative role of an organization’s internal data, debunking the reliance on external agencies for unbiased data delivery. Explore the benefits of creating a single source of truth for unified reporting, enhancing data visualization, and expediting decision-making.

Learn how marketers can identify actionable insights, offer channel-specific recommendations for optimal spend in a post-cookie future. Despite the challenges, now is the time to embrace a first-party data-first strategy.

You’ll takeaway:

• How to prioritize internal data ownership and embrace a cookieless data strategy
  
• How to establish a single source of truth for unified reporting, enhancing data visualization, and expediting decision-making
  
• Techniques to shift from traditional attribution models to trackingless, cookieless predictive analytics
  

Matt Hertig

CEO, ChannelMix