Virtual Conference: Analytics & Measurement

Data is the New Bullsh*t – GEN AI EDITION!

Why the way we talk about data is holding the industry back – and what YOU can do about it! Are you struggling to gain leadership support, craving stakeholder engagement, and begging for proper funding? Even though you may create analytic Gen AI wonders with your data, it won’t matter unless you explain the value in practical business terms. Join The Data Whisperer’s rollicking and riotous review of current buzzwords and some practical tips to help you bridge the story gap between data and the business.

In this session, you’ll learn:
• Differentiating between a data management narrative and other data storytelling efforts
• Strategies to secure executive sponsorship and ongoing funding
• The 3Vs of Data Storytelling for Data Management

Is your Content Strategy ready for AI?

AI is reshaping search and content strategies at an unprecedented pace. Businesses must navigate AI-driven ranking volatility, evolving SERP features, and changing user expectations. This session will equip marketers, SEOs, and content strategists with the knowledge to assess, adapt, and optimize their strategies in the AI-driven search landscape.

Key Takeaways:

• Understanding AI’s Impact on Search – AI-generated content, ranking fluctuations, and SERP feature changes demand a shift in SEO and content strategies.
  
• Optimizing for AI Search and SERPs – Learn how to align with AI-generated search results, optimize content for new ranking factors, and maintain visibility amid algorithm shifts.
  
• Building a Future-Proof Content Strategy – Enhance human-AI collaboration, showcase brand authority, and maintain high content quality to ensure long-term search success.

Jeff Coyle

SVP, Head of Strategy and Co-Founder of MarketMuse

From Data to Insights to Impact

Join Spectrum Reach for an engaging discussion on how advanced data-driven targeting using their proprietary audience reach optimizer (ARO) tool and sophisticated measurement solutions helped their client, Matter Brothers Furniture, achieve remarkable success. Learn how Spectrum Reach optimized their campaign by pinpointing the most effective strategies, leveraging sophisticated attribution analytics. Discover actionable insights on maximizing incremental reach, identifying high-performing creatives, and driving meaningful growth. Don’t miss this opportunity to see how data-driven strategies can revolutionize your marketing impact.

Kimberly Dominguez

Director of Marketing & Communications at Matter Brothers Furniture/Florida Leather Gallery

David Hall

Local Sales Manager, Spectrum Reach