2026 AMA-Sheth Doctoral Consortium

Consortium Registration

Gabelli School- Platt Court

Welcome Reception

Location: Gabelli School- Platt Court & McNally Amphitheater

A Brief Welcome from this year’s Co-Chairs and Speakers:

• Dean of Gabelli School of Business: Lerzan Aksoy
• CEO of AMA: Bennie F. Johnson
• Founder of the Sheth Foundation: Jagdish Sheth
• Sponsors

Theme: Research, Writing & Crafting Contribution

Breakfast

Community Breakfast (G76A & G76B)
(late registration at Platt Court)

Opening Plenary and Sessions

Plenary: (P1) (McNally Amphitheater)
Why Be a Marketing Academic? Past, Present, and Future of Marketing Scholarship
Panelists:

• Gita Johar, Columbia University
• John Lynch, University of Colorado
• Christine Moorman, Duke University
• Jagdish Sheth, Emory University

Moderator: Lerzan Aksoy, Fordham University

Concurrent Sessions 1: Six sessions on Research Methodology

Concurrent Sessions 1: Six sessions on Research Methodology

1) Methodological Innovation and Emerging Research Tools
Covers novel designs, AI-assisted methods, computational techniques, and new ways of generating and analyzing data. | Room 333

Panelists:

• Michael Haenlein, ESCP Business School
• Christian Hildebrand, University of St. Gallen
• Diogo Hildebrand, Baruch College, CUNY
• Ying Xie, University of Texas at Dallas

Chair: Diogo Hildebrand, Baruch College, CUNY

2) Designing Experiments for External Validity and Real-World Impact
Focuses on field experiments, representative samples, replication, and bridging lab findings with real-world contexts. | Room 334

Panelists:

• Grant Donnelly, Ohio State University
• Ayelet Gneezy, University of California, San Diego
• Kelly Haws, Vanderbilt University
• Leonard Lee, National University of Singapore

Chair: Kelly Haws, Vanderbilt University

3) Big Data, Analytics, and Computational Methods in Research
Addresses large-scale datasets, machine learning, digital trace data, and methodological challenges of big data. | Room 212

Panelists:

• Pradeep Chintagunta, University of Chicago
• Elea Feit, Ohio State University
• Barak Libai, Reichman University
• Gui Liberali, Erasmus University Rotterdam

Chair: Elea Feit, Ohio State University

4) The Augmented Theorist: Qualitative Data Analysis, Organic Theory Development, and
Cultural Marketing Research in the Time of Artificial Intelligence
Centers on ethnography, interviews, discourse analysis, and theory-building through qualitative inquiry, including CCT. | Room 326

Panelists:

• Tonya Bradford, University of California, Irvine
• Markus Giesler, York University
• Hope Jensen Schau, University of California, Irvine

Chair: Ahir Gopaldas, Fordham University

5) Aligning Research Methods with Research Questions
Emphasizes methodological fit, epistemological alignment, and choosing methods that best serve theoretical contributions. | Room 213

Panelists:

• Ron Hill, American University
• Ajay Kohli, Georgia Tech
• Anita Rao, Georgetown University

Chair: Seoyoung Kim, Fordham University

6) The Next Frontier in B2B Marketing Research: New Questions, New Data, New
Partnerships Sheds light on new phenomena shaping B2B markets, as well as how researchers can access data, collaborate with firms, and develop theory that captures the complexity of organizational buying and interfirm relationships. | Room 214

Panelists:

• Neeraj Bharadwaj, University of Tennessee, Knoxville
• Jan Heide, University of Wisconsin-Madison
• Kelly Hewett, Colorado State University
• Stefan Wuyts, Institute for the Study of Business Markets (ISBM), Pennsylvania State University

Chair: Stefan Wuyts, Institute for the Study of Business Markets (ISBM), Pennsylvania State University

Refreshment Break

Platt Court & 3rd Floor Lounge

Concurrent Sessions 2: Six sessions on How to Write a Great Paper

1) Theoretical Purity vs. Pragmatic Relevance in Scholarly Writing
Starting from theoretical gaps versus beginning with practical, impactful problems—and how each path can lead to strong papers. | Room 326

Panelists:

• Sundar Bharadwaj, University of Georgia
• Pragya Mathur, Baruch College, CUNY
• Andrea Morales, Arizona State University
• Shrihari Sridhar, Texas A&M University

Chair: Seoyoung Kim, Fordham University

2) From Curiosity to Contribution: Generating Strong Research Ideas
How great papers begin: Identifying meaningful questions, spotting gaps, and turning intuition into researchable ideas. | Room 212

Panelists:

• Rhonda Hadi, University of Oxford
• Kinshuk Jerath, Columbia University
• Peggy Liu, University of Pittsburgh
• Gergana Nenkov, Boston College

Chair: Rhonda Hadi, University of Oxford

3) Defining Contribution and Demonstrating Scholarly Impact
Clarifying what your paper adds, why it matters, and how to position contributions for editors, reviewers, and readers. | Room 213

Panelists:

• Rajesh Bagchi, Virginia Tech
• Fred Feinberg, University of Michigan
• Satish Jayachandran, University of South Carolina
• Natalie Mizik, University of Washington

Chair: Fred Feinberg, University of Michigan

4) Crafting a Compelling Scholarly Narrative
Telling a clear, persuasive story that connects theory, methods, and findings while keeping readers engaged. | Room 333

Panelists:

• Rebecca Hamilton, Georgetown University
• Anirban Mukhopadhyay, City St. George’s, University of London
• Rebecca Ratner, University of Maryland
• Keith Wilcox, Texas A&M University

Chair: Ahir Gopaldas, Fordham University

5) The Role of AI in Research: Efficiency Within Ethical Boundaries How AI can support the research process while maintaining originality, transparency, and ethical integrity in scholarly work. | Room 334

Panelists:

• Simona Botti, London Business School
• Dhruv Grewal, Babson College
• Bob Meyer, University of Pennsylvania
• Alina Sorescu, Texas A&M University

Chair: Peter Johnson, Fordham University

6) From Reviews to Revision: Leveraging Feedback to Strengthen Your Paper
How to effectively interpret reviewer feedback, navigate conflicting comments, and leverage the revise-and-resubmit process to strengthen the rigor and impact of academic research. | Room 214

Panelists:

• Scott Fay, Syracuse University
• Lauren Grewal, Dartmouth College
• Stephanie Noble, University of Tennessee, Knoxville
• Priya Raghubir, New York University

Chair: Stephanie Noble, University of Tennessee, Knoxville

Lunch

G76A & G76B

Feedback Sessions (Faculty-Student Matchups)

Refreshment Break

Platt Court & 3rd Floor Lounge

Plenary: (P2)

Developing Your Research Identity | McNally Amphitheater

Panelists:

• Lauren Block, Baruch College, CUNY
• Aradhna Krishna, University of Michigan
• Americus Reed, The University of Pennsylvania
• Venky Shankar, Southern Methodist University

Moderator: Dawn Lerman, Fordham University

Closing & Instructions: When and Where to Meet

McNally Amphitheater

Free Time

Meet at 5:15pm outside the 140 West 62nd St. building.
Buses will depart at 5:30 pm

Bateaux - NY Dinner Cruise

Buses will be ready.

Theme: Career, Relevance & Teaching

Breakfast

G76A & G76B

Plenary: (P3)

Thriving in Academia: Career Journeys & Lessons Learned – Celebrating Don Lehmann’s Legacy | McNally Amphitheater

Panelists:

• Sunil Gupta, Harvard University
• Kamel Jedidi, Columbia University
• Barbara Kahn, University of Pennsylvania
• Linda Price, University of Wyoming

Moderator: Hooman Estelami, Fordham University

Concurrent Sessions 1

1) Navigating the Academic Job Market: Preparation, Positioning, and Strategy Demystifying the front end of the job market, from application timing to flyouts. | Room 214

Panelists:

• Zhenling Jiang, University of Pennsylvania
• Ellie Kyung, Babson College
• Eric Park, Vanderbilt University
• Omid Rafieian, Cornell University

Chair: Omid Rafieian, Cornell University

2) Performing on the Market: Job Talks, Research Pitches, and Signaling Fit Communicating your work clearly while demonstrating institutional and departmental fit. | Room 334

Panelists:

• Anatoli Colicev, University of Liverpool
• Wendy De La Rosa , University of Pennsylvania
• Nailya Ordabayeva, Boston University
• Amin Sayedi, University of Washington

Chair: Anatoli Colicev, University of Liverpool

3) From Offer to Office: Negotiating and Navigating Your First Year in Academia Making informed decisions and setting yourself up for early success. | Room 333

Panelists:

• Anat Keinan, Boston University
• Aner Sela, University of Florida
• Andrew Stephen, University of Oxford
• Tiffany White, University of Illinois Urbana-Champaign

Chair: Aner Sela, University of Florida

4) Becoming an Effective Teacher and Mentor: Foundations, Practice, and Professional Growth Developing as a teacher while balancing research and service demands. | Room 213

Panelists:

• Khaled Boughanmi, Cornell University
• Thomas Kramer, University of California, Riverside
• Martin Mende, Arizona State University
• Michael Brady, Florida State University

Chair: Joan Ball, St. John’s University

5) Integrating AI in the Classroom: Opportunities, Boundaries, and Pedagogical Strategy Leveraging AI tools while preserving learning outcomes and academic integrity. | Room 212

Panelists:

• Julian De Freitas, Harvard University
• Mahima Hada, Baruch College, CUNY
• Yanliu Huang, Drexel University
• Shane Wang, Virginia Tech

Chair: Hooman Estelami, Fordham University

6) Designing Impactful Career Trajectories: Identifying Opportunities & Navigating Challenges. | Room 326

Panelists:

• Rajesh Chandy, London Business School
• Minu Kumar, San Francisco State University
• Keith Smith, Marketing Science Institute
• Vanitha Swaminathan, University of Pittsburgh

Chair: Seoyoung Kim, Fordham University

Refreshment Break

Platt Court & 3rd Floor Lounge

Concurrent Sessions 2

Rooms will remain the same from Concurrent Sessions 1.

Lunch

G76A & G76B

Feedback Sessions (Faculty-Student Matchups)

Plenary: (P4)

The Long Game: Well-Being, Purpose, and Persistence in Academic Life | McNally Amphitheater

Panelists:

• Aparna Labroo, Northwestern University
• Geeta Menon, New York University
• Vanessa Patrick, University of Houston
• Sankar Sen, Baruch College, CUNY

Moderator: Aparna Labroo, Northwestern University

Closing & Instructions: When & Where to Meet

McNally Amphitheater

Free Time

Formal Dinner & Live FIFA World Cup Game

Location: Law School 2nd Floor – Costantino ballroom

Room 1: Live Broadcast of the FIFA Match (Brazil vs. Morocco)
Room 2: Live Music
These two options will take place in adjacent rooms and share the same dinner buffet and bar

Theme: Shaping Scholarship Through the Editorial Lens

Breakfast

Law School 2nd floor, Costantino Room

How to Write a Great Review?

Law School 2nd floor, Costantino Room

Chairs:
Karen Page Winterich and Stefan Wuyts, Pennsylvania State University
Faculty Advisors:
Melissa Bublitz, University of Wisconsin-Madison
Vishal Narayan, University of Connecticut
Beth Vallen, Villanova University
Nooshin Warren, University of Arizona

After the initial welcome in Costantino, fellows will be split into two breakout rooms, meeting in Costantino (CB and CCT), and Bateman (Quant and Strategy).

Refreshment Break

Platt Court & 3rd Floor Lounge

Plenary (P5): Meet the Editors (three groups)

Group 1 (Room 214)
Journal of Marketing: Kelly Haws, Vanderbilt University
Journal of Marketing Research: Manoj Thomas, Cornell University
Journal of Public Policy and Marketing: Stacey Finkelstein, Stony Brook University
Journal of Interactive Marketing: Peeter Verlegh, Vrije Universiteit Amsterdam
Journal of Consumer Research: Oleg Urminsky, University of Chicago
Journal of Consumer Psychology: David Wooten, University of Michigan
Journal of the Association for Consumer Research: Andy Gershoff, The University of Texas at Austin
Journal of the Academy of Marketing Science: Stephanie Noble, University of Tennessee, Knoxville

Chair: Stacey Finkelstein, Stony Brook University

Group 2 (Room 213)
Journal of Marketing Research: Raphael Thomadsen, Washington University in Saint Louis
Journal of Interactive Marketing: Beth Fossen, Indiana University
Marketing Science: Kinshuk Jerath, Columbia University
International Journal of Research in Marketing: Koen Pauwels, Northeastern University
Management Science: Nitin Mehta, University of Toronto
POMS: Praveen Kopalle, Dartmouth College

Chair: Beth Fossen, Indiana University

Group 3 (Room 212)
Journal of Marketing: Maura L. Scott, Arizona State University
Journal of Marketing Research: Bryan Bollinger, Dartmouth College
Journal of International Marketing: Ayşegül Özsomer, Koc University
Journal of the Academy of Marketing Science: Charles Noble, University of Tennessee, Knoxville
Journal of Retailing: David Hardesty, University of Kentucky
Journal of Business Research: Dipayan Biswas, University of South Florida
European Journal of Marketing: François Carrillat, Griffith University
Journal of Product Innovation Management: Minu Kumar, San Francisco State University

Chair: Maura L. Scott, Arizona State University

Closing Remarks & Lunch (buffet and boxed lunch available)

G76A & G76B

Michael Haenlein, President of American Marketing Association (AMA) Academic Council
Marilyn Stone, AMA Director, Academic Communities and Journals