AMA Social Media Bootcamp
Online | Various Days
Day 1 (All Times CST)
9:00 am
-
11:00 am
Strategy & Planning
- Create a Social Media Strategy
- Define your Target Audiences
- Set Your Goals
- Choose Your Social Media Channels
- Audit your Current Activity
- Plan your Social Media Content/Create a Content Calendar
- Build your Processes
- Social Media Scheduling Tools
- Plan for Social Media Customer Care and Crisis Management
11:30 am
-
1:30 pm
Content Creation
- What Content Works Best for Social Media in 2023
- How to Create Effective Social Media Videos
- Music Rights for Social Media
- How to Design Effective Social Media Graphics
- How to Create Effective Photography for Social Media
- Image and Graphic Rights in Social Media
- How to Create Engaging Copy in Social Media
- Advice on Sharing User-Generated Content
- Top Tools for Content Creation
Day 2 (All Times CST)
9:00 am
-
11:00 am
B2C Social Platforms
- What platforms are good for B2C (Facebook, Instagram, TikTok)
- Platform features that support B2C engagement (Facebook Groups, Stories, Instagram Reels, hashtags, tagging)
- B2C Social Campaign Case Studies
11:30 am
-
1:30 pm
B2B Social Platforms
- What platforms are good for B2B (LinkedIn, Twitter, YouTube)
- Platform features that support B2B engagement (LinkedIn Events, LinkedIn Live, Twitter Lists, YouTube Shorts)
- B2B Social Campaign Case Studies
Day 3 (All Times CST)
9:00 am
-
11:00 am
Social Media Advertising
- The Different Types of Social Media Ads
- How to Set Objectives
- How to Effectively Target Your Audience
- Design and Create Ads That Convert
- Set Your Budget and Schedule
- How to Measure Your Success
- Examples of Best Practice Advertising Campaigns
11:30 am
-
1:30 pm
Working with Creators and Measuring Success
- Who are Creators?
- The Benefits of Using Creator Partnerships + Examples of Creator-led Campaigns
- How to Find and Select the Right Creators
- How to Pitch a Creator Partnership + What to Avoid
- Measure Your Success with Creators
- Proving ROI on your Social Campaigns
- Free Measurement Tools