AMA Social Media Bootcamp

Online | Various Days

Day 1 (All Times CST)

9:00 am - 11:00 am

Strategy & Planning

  • Create a Social Media Strategy
    • Define your Target Audiences
    • Set Your Goals
    • Choose Your Social Media Channels
  • Audit your Current Activity
  • Plan your Social Media Content/Create a Content Calendar
  • Build your Processes
  • Social Media Scheduling Tools
  • Plan for Social Media Customer Care and Crisis Management
11:30 am - 1:30 pm

Content Creation

  • What Content Works Best for Social Media in 2023
  • How to Create Effective Social Media Videos
  • Music Rights for Social Media
  • How to Design Effective Social Media Graphics
  • How to Create Effective Photography for Social Media
  • Image and Graphic Rights in Social Media
  • How to Create Engaging Copy in Social Media
  • Advice on Sharing User-Generated Content
  • Top Tools for Content Creation

Day 2 (All Times CST)

9:00 am - 11:00 am

B2C Social Platforms

  • What platforms are good for B2C (Facebook, Instagram, TikTok)
  • Platform features that support B2C engagement (Facebook Groups, Stories, Instagram Reels, hashtags, tagging)
  • B2C Social Campaign Case Studies
11:30 am - 1:30 pm

B2B Social Platforms

  • What platforms are good for B2B (LinkedIn, Twitter, YouTube)
  • Platform features that support B2B engagement (LinkedIn Events, LinkedIn Live, Twitter Lists, YouTube Shorts)
  • B2B Social Campaign Case Studies

Day 3 (All Times CST)

9:00 am - 11:00 am

Social Media Advertising

  • The Different Types of Social Media Ads
  • How to Set Objectives
  • How to Effectively Target Your Audience
  • Design and Create Ads That Convert
  • Set Your Budget and Schedule
  • How to Measure Your Success
  • Examples of Best Practice Advertising Campaigns
11:30 am - 1:30 pm

Working with Creators and Measuring Success

  • Who are Creators?
  • The Benefits of Using Creator Partnerships + Examples of Creator-led Campaigns
  • How to Find and Select the Right Creators
  • How to Pitch a Creator Partnership + What to Avoid
  • Measure Your Success with Creators
  • Proving ROI on your Social Campaigns
  • Free Measurement Tools