Google Analytics Bootcamp
Online | 4 Hours | Intermediate
- Foundational Concepts
- User-Based vs Session-Based
- Configuring Enhanced Measurement
- Campaign Tracking & UTM Parameters
- Cross-Domain Tracking Setup
- Advanced GA4 Setup & Configurations
- Creating & Managing Custom Dimensions
- Setting Up & Managing Conversions
- E-Comm Implementation
- Lead Generation Tracking Framework
- Data Collection & Segmentation
- Segmentation Strategies for Deeper Insights
- Audience Building & Management
- Custom Insights Configuration
- Data Exploration & Reporting
- Working with GA4 Data Exploration
- Custom Report Building
- Managing & Analyzing Funnels
- Analyzing User Engagement Metrics
- User Journey Analysis Techniques
- Integrations & Advanced Tools
- Integrating GA4 with Google Ads
- Integrating GA4 with Google Big Query (GBQ)
- Dashboard Visualization Strategies
- Predictive Metrics & Machine Learning
What’s Included?
- 4 hours of live instruction starting at 10:00 a.m. CT
- Interactive Q&A
- Tips and best practices
- Access to recording and resources for three months
Who Should Attend?
This course will not cover basic GA4 instance setup, and is intended for users that already have familiarity with the platform:
- Individual contributor/intermediate level
- Digital marketers looking to deepen their understanding of GA4.
- Data analysts aiming to enhance their analytics capabilities.
- Business owners wanting to leverage data-driven insights for growth.
Can’t Attend Live But Want the Information?
We will send a link to the recording and presentation within one business day of the event to registrants! Access will be available for three months.