Elevate Your Video Content: From Concept to Creation
Online | 6 Weeks | Small Group Learning
Pre-Work
Review the Platform & Introduce Yourself
Before the course begins, spend some time reviewing the course platform. You should know: where to access the weekly lessons, activities, and complete the pre-work discussion prompt.
Get to know your peers by sharing where you’re based, what industry you work in, and what your most common challenges are in social media marketing. What are you most looking forward to in the course?
July 10, 2025 - Live Session & First Assignment
Introduction & Setting the Stage
During this live session, join your instructor and peers to discuss the course content and expectations. Come prepared with questions and discuss progress on the recent assignments.
Please note that all Live Session classes are listed in Central Time Zone.
Content Strategy
- Understanding Your Audience Across Different Sectors
- Creating a Content Calendar that Works
- Types of Video Content and Their Strategic Uses
- Collaborating with Creators and Influencers
July 17, 2025
Platform Strategy
- YouTube Longs and Shorts
- Instagram Reels and TikTok: Leveraging Trends and Creativity
- LinkedIn: Building Authority and Thought Leadership via Video
- Understanding the Basics of Video Advertising
July 24, 2025 - LIVE SESSION #2 & Assignment
Video Trends
During this live session, join your instructor and peers to discuss the content and activities covered in the first two weeks. Come prepared with questions and discuss progress on the recent assignments.
Please note that all Live Session classes are listed in Central Time Zone.
Production Preparation
- Scripts, Storyboards, and Graphics
- Crafting Compelling Video Ads: Tips and Techniques
July 31, 2025
Production Basics
- Essential Equipment for Different Budgets
- Filming Techniques for Professional-Looking Videos
August 7, 2025 - LIVE SESSION #3 & Assignment
Production Deep-Dive
During this live session, join your instructor and peers to discuss the content and activities covered in the last two weeks. Come prepared with questions and discuss progress on the recent assignments.
Please note that all Live Session classes are listed in Central Time Zone.
Post-Production
- Basic Video Editing: Tools and Software
- Seeking Feedback and Making Revisions
August 14, 2025
Publishing & Promotion
- Best Practices for Uploading and Publishing Videos
- Video SEO: Optimizing Your Videos for Discovery
August 21, 2025 - FINAL LIVE SESSION
Wrap Up & Final Review
It’s time to wrap up the six-week program! Virtually engage with your instructor and peers to discuss the content, assignments and most significant takeaways.
Please note that all Live Session classes are listed in Central Time Zone.
Who should attend?
This course is for digital marketers who are (or want to be) focused mostly on social media, as this is where videos will have the highest impact on an organization’s goals.
Whether you’ve never created a single video, or you’re already shooting some basic ones for social, this course will be a serious level-up to video mastery.
Technology Requirements
A few different softwares will be touched upon (both free and paid options), but a little more time will be spent on walking through CapCut which has free access. No access to any paid software will be provided, but participants will be able to utilize whatever software they have to complete activities.
Will the live sessions be recorded?
Yes, the live sessions will be recorded and available for six months. However, we strongly encourage you to attend live to maximize your opportunity for peer collaboration.