Building a Scalable Content Strategy
Online | 2 Days | 10:00 AM-12:00 PM Central Time
July 23, 2026 | 10:00AM - 12:00PM Central Time
Welcome + Framing
- The real problem: content volume vs. content effectiveness
- Why most strategies fail (too broad, too reactive, too disconnected)
- Introduce the “Content Engine” mindset
ICP: Who You’re Actually Talking To
- Moving beyond demographics → behavior, pain points, motivations
- Why vague audiences = vague content
- How to “pressure test” your ICP
Content Audit: What’s Already Working
- Identifying signals: engagement vs. conversion vs. visibility
- What to keep, what to fix, what to stop
- Finding “hidden winners” in past content
Content Pillars + Anchor Content
- What pillars actually are (and what they are NOT)
- Aligning pillars with ICP needs + business goals
- Anchor content: the foundation of everything else
Bringing It Together
- Turning ICP + audit + pillars into direction
- What a “clear strategy” actually looks like
July 30, 2026 | 10:00AM - 12:00PM Central Time
Recap + Strategy Check-In
- Key insights from Session 1
- Common gaps or challenges
What Makes Content “Good” Now
- Why AI raised the bar, not lowered it
- The difference between content that’s seen vs. remembered
- The 3 elements of high-performing content:
- Relevance
- Perspective
- Clarity
Repurposing That Works
- One idea → multiple formats
- Avoiding repetition while maintaining consistency
- Platform translation/integration (LinkedIn vs IG vs email, etc.)
Systems + Tools for Scale
- Content workflows (creation → review → publishing → tracking)
- Tools: scheduling, CRM, content tracking
Final Integration: Build Your Content Engine
- Connecting strategy + creation + systems
- What to do next (30-day action plan mindset)
What’s Included?
2 Days (4 hours) of in-depth training relating to content strategy and scalability.
Will the sessions be recorded?
Yes, we will send information regarding the recording and resources within one business day of the event to all registrants! Access will be available for three months.
Who Should Attend?
- Marketing Managers
- Senior Marketing Specialists
- Content Strategists
- Social Media Managers
- Brand Managers
Secondary Audience:
- Directors of Marketing
- Heads of Content / Communications
- Demand Generation Managers
Experience Level:
- Intermediate (3–10+ years experience)
- Already creating content, but lacking a cohesive strategy or scalable system
Will this bootcamp prepare me for the Content Marketing certification program?
The Building a Scalable Content Strategy Bootcamp is not a direct preparation pathway for the AMA Content Marketing PCM certification. The bootcamp will grow your skills in specific content areas that may make you more confident in enrolling in the separate Certification program.