AMA Social Media Bootcamp
Online | 3 Days | Intermediate
DAY 1: September 5, 2023 (All Times CT)
10:00 am
-
12:15 pm
Strategy & Planning
- Create a Social Media Strategy
- Define your Target Audiences
- Set Your Goals
- Choose Your Social Media Channels
- Audit your Current Activity
- Plan your Social Media Content/Create a Content Calendar
- Build your Processes
- Social Media Scheduling Tools
- Plan for Social Media Customer Care and Crisis Management
12:45 pm
-
3:00 pm
Content Creation
- What Content Works Best for Social Media in 2023
- How to Create Effective Social Media Videos
- Music Rights for Social Media
- How to Design Effective Social Media Graphics
- How to Create Effective Photography for Social Media
- Image and Graphic Rights in Social Media
- How to Create Engaging Copy in Social Media
- Advice on Sharing User Generated Content
- Top Tools for Content Creation
- Canva
- InShot
- Unsplash
- Mojo
DAY 2: September 6, 2023 (All Times CT)
10:00 am
-
12:15 pm
B2C Social Platforms
- What platforms are good for B2C
- Platform features that support B2C engagement
- Good/bad examples of B2C Social Campaigns
- Things to be weary of
12:45 pm
-
3:00 pm
B2B Social Platforms
- What platforms are good for B2B
- Platform features that support B2B engagement
- Good/bad examples of B2B Social Campaigns
- Things to be weary of
DAY 3: September 7, 2023 (All Times CT)
10:00 am
-
12:15 pm
Social Media Advertising
- The Different Types of Social Media Ads
- How to Set Objectives
- How to Effectively Target Your Audience
- Design and Create Ads That Covert
- Set Your Budget and Schedule
- How to Measure Your Success
- Examples of Best Practice Advertising Campaigns
12:45 pm
-
3:00 pm
Working with Creators and Measuring Success
- Who are Creators? Include Examples of Creators
- The Benefits of Using Creator Partnerships + Examples of Creator-led Campaigns
- How to Find and Select the Right Creators
- How to Pitch a Creator Partnership + What to Avoid
- Measure Your Success with Creators
- Proving ROI on your Social Campaigns
- Free Measurement Tools
Who Should Attend?
Individual contributors or mid-level social media professionals who:
- Want to improve their presence/engagement and take their work to the next level.
- Have a hand in developing the strategy (not just doing the work).
- Already have experience working in social media and know the basics of the different platforms. We will not cover how to post, etc.
What’s Included?
- Six workshops led by social media professional Alison Battisby
- A mix of presentation content and hands-on exercises
- Discussion opportunities
Can’t Attend Live But Want the Information?
We will send a link to the recording and presentation within one business day of the event to registrants! Access will be available for three months.