AMA Content Marketing Bootcamp

Defining Content Marketing

A video and worksheet will be provided closer to the event.

Content Marketing Strategy

• What is Content Marketing Strategy?
• Conducting Content Analysis
• Defining a Content Vision
• Completing a Strategic Plan

Content Marketing and SEO

• What is SEO?
• Content Marketing’s Impact on SEO
• Best Practices for Content Quality, Cadence, Types and Structure

Content Marketing Operations

• Sourcing Content
• Promoting Content
• Defining Workflow + Process
• Selecting Tools + Technology

Content Marketing Trends

• Video Content
• Interactive Content
• Measuring Content Impact
• Privacy Legislation