AMA/AMA Foundation Nonprofit Marketer of the Year

What is the AMA/AMAF Nonprofit Marketer of the Year Award?

The AMA/AMAF Nonprofit Marketer of the Year Award honors extraordinary leadership and achievement in the field of nonprofit marketing.  The award is brought to you in partnership with its sponsor, Lipman Hearne.

Nomination Deadline: April 5, 2019  
(The nomination period for the 2018 Award has closed.)

 NOMINATE




Eligibility

Nominees must be currently employed at a nonprofit organization with an active 501(c)(3) category tax status and their current responsibilities must focus on the branding, marketing, and communications aspects of a nonprofit organization. The recipient(s) of the 2018 AMA/AMAF Nonprofit Marketer of the Year Award must be available to receive the award in person at the 2018 AMA Nonprofit Marketing Conference (July 16-18, Washington, D.C.) as well as participate in a separate conference session following the awards presentation.

History of the AMA/AMAF Nonprofit Marketer of the Year Award

The AMA/AMAF Nonprofit Marketer of the Year Award was created by the AMA and AMAF to recognize, reward and honor nonprofit marketing leaders. Through the sponsorship with Lipman Hearne, we are able to continue to celebrate the accomplishments of nonprofit marketing leaders.

Starting in 2018, the AMA will offer two categories for the Nonprofit Marketer of the Year Award:
  • National/International Nonprofit
  • Regional/Local Nonprofit 

Once nominated, applicants will be asked to self-select the category of their nonprofit. If you have any questions about which category to select, please contact Christine Germino at cgermino@ama.org.

Application Process

Nominees will receive notification of their nomination and will be required to complete and submit a candidate profile form for further consideration based on the criteria below. 

The completed profile deadline for the 2018 Award is April 30, 2018.

The completed profile deadline for the 2019 Award is April 26, 2019.


Criteria

Strategy:

  • Has the candidate achieved breakthroughs and advances in organizing and planning in the context of nonprofit organizations?
  • Has the candidate developed unique methodologies?
  • Has the candidate shown effective collaboration inside the organization as well as with outside partners?
  • Has the candidate successfully implemented creative approaches to solving marketing and communication problems?

Results:

  • Has the candidate employed effective methods of measurement?
  • Has the candidate’s work helped their organization achieve both short- and long-term goals?

Vision and leadership:

  • Has the candidate’s work helped advance or transform their organization or the field of nonprofit marketing?
  • Has the candidate shown thought leadership by speaking and writing on nonprofit marketing?
  • Has the candidate been recognized by others in the field for their work?
 

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Judging Process

Traditionally, a six-judge panel consisting of members of the AMA Nonprofit Marketing Conference Committee, at least one AMAF Committee member, and at least one past award recipient will evaluate the entries. The AMAF reserves the right to appoint judges outside of these categories as it sees fit in order to maintain a representative judging committee in terms of marketing expertise and function. All judges will be leaders and experts in the field of nonprofit marketing with careers as nonprofit marketing academics, consultants, and practitioners.  The Award Committee reserves the right to reassign applicants to the award category they deem appropriate.  It is up to the discretion of the Awards Committee to reward and acknowledge honorees as the committee deems appropriate.

Recognition and Benefits

The recipient(s) of the 2019 AMA/AMAF Nonprofit Marketer of the Year Award will receive:

  • One year paid membership to the AMA
  • Complimentary registration to the 2019 AMA Nonprofit Marketing Conference (a travel stipend may be provided)
  • Recognition, an award presentation, and a reserved conference session at the 2019 AMA Nonprofit Marketing Conference

Questions?

 
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