AMA Foundation Nonprofit Marketer of the Year

The American Marketing Association Nonprofit Marketer of the Year Award honors extraordinary leadership and achievement in the field of nonprofit marketing. The award is made possible in partnership Lipman Hearne.



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2018 Winners
Artis Stevens

Senior Vice President, Chief Marketing Officer
National 4-H Council



Category: National Nonprofit

Andrew Goldberg

Vice President, Marketing
Adrienne Arscht Center for the Performing Arts of Miami-Dade County


Category: Regional Nonprofit

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Nomination Deadline: 04/05/2019

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Eligibility

Nominees must be currently employed at a nonprofit organization with an active 501(c)(3) category tax status and their current responsibilities must focus on the branding, marketing, and communications aspects of a nonprofit organization. 



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Application Process
Nominating someone for this award is simple. Fill out the short form at the bottom of this page with a candidate you think is deserving of the award.

We'll notify the nominee and ask them to provide a more detailed candidate profile.  At that point, nominees will be asked to choose which of our two award categories best fits their organization.
  • National/International Nonprofit (Larger nonprofit with a wide reach)
  • Regional/Local Nonprofit (Smaller nonprofit making an impact in their direct community or region)

The completed profile deadline for the 2019 Award is April 26, 2019.



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Criteria

When nominating someone for the AMA Foundation Nonprofit Marketer of the Year, please consider the following three categories:

Strategy

  • Has the candidate achieved breakthroughs and advances in organizing and planning in the context of nonprofit organizations?
  • Has the candidate developed unique methodologies?
  • Has the candidate shown effective collaboration inside the organization as well as with outside partners?
  • Has the candidate successfully implemented creative approaches to solving marketing and communication problems?

Results

  • Has the candidate employed effective methods of measurement?
  • Has the candidate’s work helped their organization achieve both short- and long-term goals?

Vision and Leadership

  • Has the candidate’s work helped advance or transform their organization or the field of nonprofit marketing?
  • Has the candidate shown thought leadership by speaking and writing on nonprofit marketing?
  • Has the candidate been recognized by others in the field for their work?
 

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Judging Process

Traditionally, a six-judge panel consisting of members of the AMA Nonprofit Marketing Conference Committee, at least one AMAF Committee member, and at least one past award recipient will evaluate the entries. The AMAF reserves the right to appoint judges outside of these categories as it sees fit in order to maintain a representative judging committee in terms of marketing expertise and function. All judges will be leaders and experts in the field of nonprofit marketing with careers as nonprofit marketing academics, consultants, and practitioners.  The Award Committee reserves the right to reassign applicants to the award category they deem appropriate.  It is up to the discretion of the Awards Committee to reward and acknowledge honorees as the committee deems appropriate.



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Recognition and Benefits

The recipient(s) of the 2019 AMA Foundation Nonprofit Marketer of the Year Award will receive:

  • One year paid membership to the AMA
  • Complimentary registration to the 2019 AMA Nonprofit Marketing Conference (a travel stipend may be provided)
  • Recognition, an award presentation, and a reserved conference session at the 2019 AMA Nonprofit Marketing Conference


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Questions?
Have questions? Need help? Contact Christine Germino at cgermino@ama.org.


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