As artificial intelligence becomes embedded in every aspect of marketing—from the tools we use to the content our audiences consume—marketers face a critical choice: adapt quickly or fall behind. The challenge is not whether to use AI, but how to use it effectively while maintaining brand authenticity, strategic thinking, and competitive advantage.
The AMA’s four-week workshop series addresses these challenges head-on by teaching marketers how to integrate artificial intelligence tools into their daily workflows. Through four live sessions, participants will learn to use AI for research, strategic planning, content creation, and performance measurement. The program moves beyond theory, providing hands-on experience with tools like ChatGPT, Claude, Perplexity, and Midjourney to solve real marketing problems.
The curriculum follows the complete marketing cycle across four sessions. The cohort format ensures you can share challenges, exchange ideas, and build a professional network while developing practical AI capabilities. Check out all upcoming cohort dates below.
What to Expect
This cohort-style workshop series is the perfect mix of live online instruction and hands-on activities. The four-week program has limited seats available, letting you focus on bite-sized chunks of programming. Best yet, you’ll have equally motivated peers alongside the whole way to help share new ideas and push through challenges.
What’s Included?
- 4 live virtual sessions, led by industry expert Will Francis
- Interactive Q&A and hands-on exercises
- An in-depth understanding of how AI is impacting all aspects of the marketing lifecycle
Who Should Attend?
Marketers who want to work more efficiently and intelligently using AI. Whether you’re a generalist or specialist (e.g. content, social, SEO), this course will help you streamline your work, generate ideas faster, and make data-driven decisions.
Secure Your Spot
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Register here
November 24-December 15
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register here
February 4-25, 2026
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register here
June 8-29, 2026