Strategy

Marketing strategy topicsWhether you're planning for the short or long term, the AMA offers information, expert insights and educational opportunities on developing and implementing successful marketing strategies.

Below you'll find links to the latest strategy-focused AMA events; magazine and journal articles; podcasts, webcasts and videos; and resources including case studies, white papers, and interactive tools and templates.

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Attend this event if you want to learn how to run smarter marketing campaigns using integrated customer data in a post-GDPR environment … Wish you could leverage all your customer data to …
Authors: Chris BartoneDate: 7/31/2018  

What parts of this alignment between marketing and sales can (or will) be disrupted … #Hacks for aligning your Sales and Marketing teams that can be implemented today …
Authors: Selma AvdicDate: 7/27/2018  

How to factor risk into your marketing campaigns  What to do when you find your marketing team at the frontlines of a business disaster Key insights from real-world examples of …
Authors: Selma AvdicDate: 7/18/2018  

Webinar registration and attendance Best times and days to deliver webinars Average audience size and viewing times On-demand webinar viewing habits … You want your webinars to be the …
Authors: Selma AvdicDate: 7/11/2018  

Developing a robust and differentiated positioning and suggestions for doing so Becoming stronger leaders and suggestions for doing so Making the right career moves and how to do so …
Authors: Selma AvdicDate: 7/9/2018  

Learn about four key areas of focus- Strategy, Customer, Technology and Operations … Retail marketers are increasingly looking to know their shopper, personalize each interaction based on …
Authors: Selma AvdicDate: 6/28/2018  

Understand the types of conversational AI and how they fit into different types of customer engagements How to drive growth and loyalty through conversational AI platforms How to be …
Authors: Selma AvdicDate: 6/27/2018  

What foundational and structural pillars are crucial to Data-Led Customer-Obsession in 2018? What tech investments must digital business pros make today to better align with the needs …
Authors: Selma AvdicDate: 6/26/2018  

Out-of-the-box ways to create more interactive, dynamic content that moves the needle on customer engagement  Three quick steps to strategically align your content to your broader …
Authors: Selma AvdicDate: 6/21/2018  

The latest goals, trends, and challenges driving today’s marketers Advice and solutions from top industry leaders Tips you can use today to do more successful email marketing …
Authors: Selma AvdicDate: 6/15/2018  

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