Strategy

Marketing strategy topicsWhether you're planning for the short or long term, the AMA offers information, expert insights and educational opportunities on developing and implementing successful marketing strategies.

Below you'll find links to the latest strategy-focused AMA events; magazine and journal articles; podcasts, webcasts and videos; and resources including case studies, white papers, and interactive tools and templates.

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 insights from leading professors discussing their research published in JM … A two-part webcast from the Journal of Marketing … When and How Board Members with Marketing Experience …
Authors: Matt WeingardenDate: 10/4/2018  

What’s required to lay the groundwork for personalization … The key to personalizing all of your channels, be it email, web, mobile, commerce, kiosk, VR, and print …
Authors: Selma AvdicDate: 9/27/2018  

Explore the practical applications of AR and VR from retail, to enterprise and beyond … Augmented reality and virtual reality are changing the way our customers will engage with content …
Authors: Selma AvdicDate: 9/21/2018  

How social analytics uncover insights that helps strengthen consumer engagement The vital role social channels play in ensuring your content resonates with your target audience …
Authors: Selma AvdicDate: 9/20/2018  

Customers will remember the experience they have with a brand much longer than the price they paid … Customer expectations have changed, and businesses need to get to the future before …
Authors: Selma AvdicDate: 9/14/2018  

Why truly customer-obsessed advertising requires a reorientation of people, processes, and technology around your customer experience  Advice for tweaking your digital marketing …
Authors: Selma AvdicDate: 9/13/2018  

Learn how marketers can easily cleanse and blend data to prepare for any analysis … Go the next step and build a model in a drag-and-drop, code-free/code-friendly environment …
Authors: Selma AvdicDate: 8/30/2018  

Attend this event if you want to learn the who, what, when, where, and why of getting started with intelligent, adaptive content … Content is the cornerstone of modern business because it …
Authors: Chris BartoneDate: 8/29/2018  

​ how Marketo has partnered with sales and marketing to optimize a successful account-based approach … A solid partnership between marketing and sales is important when taking an …
Authors: Selma AvdicDate: 8/28/2018  

Live Demo of Mautic Marketing Automation Platform … Our VP of Marketing, Katie Staveley, is putting the thought-leadership aside for the moment, helping you skip the introductory sales …
Authors: Selma AvdicDate: 8/23/2018  

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