Strategy

Marketing strategy topicsWhether you're planning for the short or long term, the AMA offers information, expert insights and educational opportunities on developing and implementing successful marketing strategies.

Below you'll find links to the latest strategy-focused AMA events; magazine and journal articles; podcasts, webcasts and videos; and resources including case studies, white papers, and interactive tools and templates.

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How fast-moving developments will transform marketing internally and externally … AI is likely to make enormous impacts in the world of marketing — in the ways we reach people, how we …
Authors: Selma AvdicDate: 12/12/2018  

The imperatives of data-driven marketing in a hyperconnected, infinitely mobile world How to correlate marketing data with sales outcomes that equate to ROI Crucial data-driven …
Authors: Selma AvdicDate: 12/11/2018  

In this webcast, INXPO will cover insights from our 2018 Benchmark Report and ways to apply these best practices and trends to drive engagement … Applying Data to Fuel Marketing Success …
Authors: Selma AvdicDate: 12/6/2018  

The definition of a triggered campaign and how they work How triggered campaigns can be applied to amplify the marketer’s relevance in the moment Ways triggered campaigns can be …
Authors: Selma AvdicDate: 12/5/2018  

Capture buying signals at each stage of the event Rapidly transform that info into value Prioritize leads for follow-up by the time your event is over … Even if they aren’t talking to …
Authors: Selma AvdicDate: 11/8/2018  

How qualitative and quantitative insights can be fully integrated How to enable your consumers/customers to speak directly without introducing bias How to track your brand or …
Authors: Selma AvdicDate: 10/29/2018  

The state of personalization today and how it’s set to evolve in the near future Three key factors that are critical to keeping up with these evolving trends Techniques you can apply …
Authors: Selma AvdicDate: 10/26/2018  

Centrally manage your entire digital presence and engage prospects wherever they are Use your data to craft relevant content, fine-tuned for your various target audiences Leverage …
Authors: Selma AvdicDate: 10/18/2018  

How customers’ emotions and mindset can be derived from digital data How to capitalize on this insight to improve conversion and better monetize digital properties Why, if we want to …
Authors: Selma AvdicDate: 10/16/2018  

Steve Wunker explores how the key to thriving in today’s fast-moving marketplaces lies in seeing the world through customers’ eyes, and allowing yourself to question your brand’s …
Authors: Selma AvdicDate: 10/11/2018  

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