Strategy

Marketing strategy topicsWhether you're planning for the short or long term, the AMA offers information, expert insights and educational opportunities on developing and implementing successful marketing strategies.

Below you'll find links to the latest strategy-focused AMA events; magazine and journal articles; podcasts, webcasts and videos; and resources including case studies, white papers, and interactive tools and templates.

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why the martech landscape is both consolidating and expanding … - The importance of hiring marketing operations personnel and technologists to make martech decisions …
Authors: Netline Corporation Date: 7/11/2018  

The AMA-Irwin-McGraw-Hill Distinguished Marketing Educator Award honors living marketing educators for distinguished service and outstanding contributions in marketing education …
Authors: AMA Date: 7/10/2018  

is an easier way to make change management methodologies work … We know because we did it wrong first … We didn’t truly create engagement or buy-in. We didn’t ask them what would prevent …
Authors: POPin Date: 6/28/2018  

organizations define growth and how that stacks up to how marketers define growth … - Where and how CMOs are impacting or influencing growth, and where are they not yet involved …
Authors: BPI Network Date: 6/28/2018  

By: Lauren Drell and Julie Davis Marketing Health Services … The health care industry is increasingly leveraging data to forecast trends and behavior patterns …
Authors: Lauren Drell and Julie Davis Date: 6/28/2018  

By: Lauren Drell Marketing Health Services … In the near future, pharma marketers could be communicating important information to consumers and patients in more …
Authors: Lauren Drell Date: 6/28/2018  

In a retail setting, research on consumer distraction suggests the net effect is positive … Shopper in-store mobile phone use, increases spending because they get distracted from their …
Authors: Lance A. Bettencourt, PhD Date: 6/21/2018  

 account & contact data to support an account-based marketing strategy, including … Understanding the importance of contact data … Best practices to managing contact & account data …
Authors: Zoominfo Date: 6/19/2018  

to take an inventory of available sources of information … - How to integrate disparate data sources … - Four case studies based on unique objectives ​ … Yet without first creating a plan …
Authors: Customer Lifecycle Date: 6/7/2018  

By: Research Now SSI Research Now SSI … how Gen Z want to be approached via marketing channels and explore their buying behaviors … CMOs and the Spark to Drive …
Authors: Research Now SSI Date: 6/6/2018  

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