Strategy

Marketing strategy topicsWhether you're planning for the short or long term, the AMA offers information, expert insights and educational opportunities on developing and implementing successful marketing strategies.

Below you'll find links to the latest strategy-focused AMA events; magazine and journal articles; podcasts, webcasts and videos; and resources including case studies, white papers, and interactive tools and templates.

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There's no one way to solve a problem, but there are steps, models and methods that have helped people for decades … Companies can hinder their problem solving by misidentifying the …
Authors: Hal Conick Date: 9/21/2018  

Learn how to reach anonymous stakeholders … Discover ways to help stakeholders reach a consensus … Find out how to deliver relevant messaging at each purchase stage …
Authors: Triblio Date: 9/20/2018  

The New York Times responded to the sharp contrast in American views in its first brand campaign in a decade … The ad came at a time when Americans were not only disagreeing strongly with …
Authors: Sarah Steimer Date: 9/20/2018  

By: Larisa Ertekin, Alina Sorescu, and Mark B. Houston … More than 3,000 trademark infringement lawsuits are filed each year in U.S., with litigation that advances to trial costing …
Authors: Larisa Ertekin, Alina Sorescu, and Mark B. Houston Date: 9/19/2018  

By: Ashlee Humphreys & Gregory S. Carpenter … Status can play a critical role in creating an advantage over competitors … New research suggests companies can harnass status and grow …
Authors: Ashlee Humphreys & Gregory S. Carpenter Date: 9/19/2018  

By: Journal of Marketing Editorial Staff … manager-friendly versions of recently published JM research … Go to the Journal of Marketing …
Authors: Journal of Marketing Editorial Staff Date: 9/19/2018  

To submit a nomination for the 2018 Award, please submit your manuscripts electronically in MS Word to Christine Germino, Strategic Alliances and Foundation Relations Manager at …
Authors: John A. Howard/AMA Doctoral Dissertation Award  Date: 9/18/2018  

What is the Erin Anderson Award … Erin was a widely respected mentor and scholar whose research made significant contributions to the marketing discipline … To honor Erin and support her …
Authors: AMA Date: 9/18/2018  

By: Sean T. Hingston and Theodore J. Noseworthy … The international debate over genetically modified (GM) foods rages on even as some 70% of processed foods in the United States …
Authors: Sean T. Hingston and Theodore J. Noseworthy Date: 9/12/2018  

A Meta-Analytic Synthesis of Consumers in Developing and Developed Markets" Vol. 25, No. 4 … "National Culture, Economy and Customer Lifetime Value: Assessing the Relative Impact of the …
Authors: AMA Date: 9/12/2018  

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