Strategy

Marketing strategy topicsWhether you're planning for the short or long term, the AMA offers information, expert insights and educational opportunities on developing and implementing successful marketing strategies.

Below you'll find links to the latest strategy-focused AMA events; magazine and journal articles; podcasts, webcasts and videos; and resources including case studies, white papers, and interactive tools and templates.

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By: Journal of Marketing Editorial Staff … manager-friendly versions of recently published JM research … Go to the Journal of Marketing …
Authors: Journal of Marketing Editorial Staff Date: 11/14/2018  

By: Marc Mazodier, Conor M. Henderson, and Joshua T. Beck … Brands spend big money sponsoring sports because of its mass-market appeal and global audience …
Authors: Marc Mazodier, Conor M. Henderson, and Joshua T. Beck Date: 11/14/2018  

Find out how to prepare to purchase brand management software … The necessity of documenting and updating brand management guidelines … Brand templates make content creators more productive …
Authors: Stephanie Diamond, Emily Kolvitz Date: 11/14/2018  

A new study in the Journal of Marketing shows that sales employees' performance can drastically increase when they get to choose their own incentives … Finding and retaining talent in the …
Authors: Raghu Bommaraju & Sebastian Hohenberg Date: 11/7/2018  

The AMA-Irwin-McGraw-Hill Distinguished Marketing Educator Award honors living marketing educators for distinguished service and outstanding contributions in marketing education …
Authors: AMA Date: 11/6/2018  

% of buyers prefer not to be challenged by new ways of thinking … - Buyers rate two-thirds of B2B salespeople as being average or poor … - Most buyers prefer salespeople wait several days …
Authors: DiscoverOrg Date: 11/6/2018  

Marketers should be mindful about how to build case studies … Case studies can be used to draw in new customers, highlight impressive projects and showcase new products …
Authors: Sarah Steimer Date: 11/2/2018  

Accurately measuring the effects of your changes on customer behavior requires rigorous experimentation … Marketers may hold themselves back in experimentation because of bias, among …
Authors: Daniel Burstein Date: 11/1/2018  

Marketing is a way to optimize marketing ROI and top-line growth … - Discover the right mix of tools for effective Revenue Marketing … - Revenue Marketer clearly define and document the …
Authors: CaliberMind Date: 11/1/2018  

Growth has shifted to places beyond the reach of companies unable or unwilling to get uncomfortable … Brand clarity declining even as brand awareness is up. In other words, consumers are …
Authors: J. Walker Smith Date: 10/31/2018  

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