Strategy

Marketing strategy topicsWhether you're planning for the short or long term, the AMA offers information, expert insights and educational opportunities on developing and implementing successful marketing strategies.

Below you'll find links to the latest strategy-focused AMA events; magazine and journal articles; podcasts, webcasts and videos; and resources including case studies, white papers, and interactive tools and templates.

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Home Agenda Speaker Registration Hotel/Travel Sponsors … : September 11-13, 2017 Location: Caesars Palace Las Vegas … They need the skills to make an impact today because being a …
Authors: Kelly MoranDate: 9/11/2017  

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Home Agenda Speaker Registration Hotel/Travel Sponsors … Kelly Haws Associate Professor of Marketing Owen Graduate School of Management Vanderbilt University …
Authors: Matt WeingardenDate: 8/4/2017  

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How to develop a successful strategy for customer journeys How do design customer journeys to address consumer engagement across each stage of the path-to-purchase How to deliver …
Authors: Selma AvdicDate: 7/18/2017  

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Understand the legalities of texting with students Learn when (and how often) to text students Understand how to leverage students' shopping behaviors …
Authors: Selma AvdicDate: 6/30/2017  

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Home Agenda Speakers Registration Hotel/Travel Sponsors … Engaging and Moving Readers to Action … Many marketing professionals face triple responsibilities when they write …
Authors: Clara ChunDate: 6/29/2017  

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How to draw impactful insights on unstructured, unknown and dark data … Why IBM is able to deliver successful cognitive innovation for customers … As a marketing executive, you're the voice …
Authors: Selma AvdicDate: 6/28/2017  

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How to move from passive to active marketing Examples of engagement-based tactics How to leverage behavioral data to find your best leads … With all of the technologies available to …
Authors: Selma AvdicDate: 6/27/2017  

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How to maximize the ROI on every one of your inbound leads How to successfully bridge the gap between Marketing and Sales What are the latest technology trends surrounding lead …
Authors: Selma AvdicDate: 6/23/2017  

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Mary Meeker's latest internet trends reports highlights several exciting innovations in the world of e-commerce … Meeker is one the world's leading internet experts and many of her past …
Authors: Zach Brooke Date: 6/22/2017  

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The difference between earned, owned, and paid social media … How to employ the Social Trifecta™ to optimize your social performance … Ways to increase your earned social media footprint …
Authors: Selma AvdicDate: 6/21/2017  

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