Strategy

Marketing strategy topicsWhether you're planning for the short or long term, the AMA offers information, expert insights and educational opportunities on developing and implementing successful marketing strategies.

Below you'll find links to the latest strategy-focused AMA events; magazine and journal articles; podcasts, webcasts and videos; and resources including case studies, white papers, and interactive tools and templates.

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Secrets to affordable studio video How to rock the webcam The power of video clips Screen share demos … Nothing brings a webinar to life like video … But it’s more than just a talking …
Authors: Selma AvdicDate: 5/22/2018  

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Brief history of the industry, where it is today, and where it is going tomorrow What is Cybernetic CX and how you can leverage it to create a better experiences and decrease cost …
Authors: Selma AvdicDate: 5/21/2018  

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Home Agenda Speakers Registration Hotel/Travel Sponsors … A great marketing planning process can make the difference in whether an organization maximizes its opportunities for …
Authors: Clara ChunDate: 5/21/2018  

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How luxury brands currently rank in social media and how to measure success Specific best practices and tactics employed by leading luxury brands   How social analytics is used to …
Authors: Selma AvdicDate: 5/16/2018  

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A tried and true email campaign timeline to drive maximum registrations  Automation hacks to engage at the right time and make your job easier  It’s not all over at the finish line …
Authors: Selma AvdicDate: 5/15/2018  

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Why speed in locating and sharing visuals matters more today than ever — plus examples of organizations succeeding with real-time storytelling … The visual asset marketers need more so …
Authors: Selma AvdicDate: 5/8/2018  

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People dislike the privacy concerns inherent in new technologies, such as social media … In decrying what they see as a negative influence on society, tech critics forget about how …
Authors: J. Walker Smith Date: 5/8/2018  

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The meaning of messaging: why effective, consistent messaging is critical to a company’s success  The steps to understanding if your current message is telling the right story—and how …
Authors: Selma AvdicDate: 4/30/2018  

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Design strategies top brands are using to grab attention Content tips to maximize engagement and conversion rates How to achieve the highest possible email ROI in 2018 …
Authors: Selma AvdicDate: 4/27/2018  

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Cities and middle market companies have a give-and-take relationship … Metro areas provide the infrastructure and talent that attract companies, while middle market firms provide …
Authors: Sarah Steimer Date: 4/26/2018  

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