Strategy

Marketing strategy topicsWhether you're planning for the short or long term, the AMA offers information, expert insights and educational opportunities on developing and implementing successful marketing strategies.

Below you'll find links to the latest strategy-focused AMA events; magazine and journal articles; podcasts, webcasts and videos; and resources including case studies, white papers, and interactive tools and templates.

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How well do you know buyer personas … following article is available exclusively to Members … Zach Brooke Zach Brooke is a staff writer for the AMA’s magazines and …
Authors: Zach Brooke Date: 3/14/2017  

By: American Marketing Association Marketing News … The results of the 2017 survey show marketers' confidence is at an all-time high … That figure is down 13% from …
Authors: American Marketing Association Date: 3/14/2017  

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Marketers must be conversant in traditional disciplines and emerging technology … Those skills are necessary to deliver excellent customer and employee experiences … Q: What are the keys to …
Authors: Zach Brooke Date: 3/14/2017  

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By: Sarah Steimer & Michelle Markelz Marketing News Weekly … About 125 million Americans plan to celebrate St. Patrick's Day this year …
Authors: Sarah Steimer & Michelle Markelz Date: 3/13/2017  

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Compelling tech trends, from live video and messaging apps to AI and VR Industry survey results, including the choice between traditional and digital channels Proprietary audience …
Authors: Kinetic Date: 3/9/2017  

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See real life examples of email marketing gone wrong both in strategy and execution Learn steps marketers can take to ensure they don’t commit common mistakes Get guidance on what …
Authors: Selma AvdicDate: 3/3/2017  

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See how social listening tools unlock key insights to better respond to customers Hear case studies on using social analytics to grow and protect brands Learn how to monitor …
Authors: Selma AvdicDate: 3/2/2017  

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A few years ago, CMOs were almost left for dead … Now, they're getting comfortable at the executive table and becoming the voice of the customer … CMOs have potential to have a …
Authors: Hal Conick Date: 3/2/2017  

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Katie Burke was tapped for the role of vice president of culture and experience at HubSpot … Burke's efforts have gained accolades, but she consistently asks herself what comes next for …
Authors: Sarah Steimer Date: 2/28/2017  

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Content hubs are the key to winning attention in a crowded field … They work because they have a structure: a wide base around a high center … The American Marketing is pleased to feature …
Authors: Andy Crestodina Date: 2/28/2017  

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