Strategy

Marketing strategy topicsWhether you're planning for the short or long term, the AMA offers information, expert insights and educational opportunities on developing and implementing successful marketing strategies.

Below you'll find links to the latest strategy-focused AMA events; magazine and journal articles; podcasts, webcasts and videos; and resources including case studies, white papers, and interactive tools and templates.

​​​​​​​​​​​​​​​​​​​​​​​​
Growth has shifted to places beyond the reach of companies unable or unwilling to get uncomfortable … Brand clarity declining even as brand awareness is up. In other words, consumers are …
Authors: J. Walker Smith Date: 10/31/2018  

View duplicates

To submit a nomination for the 2018 Award, please submit your manuscripts electronically in MS Word to Christine Germino, Strategic Alliances and Foundation Relations Manager at …
Authors: John A. Howard/AMA Doctoral Dissertation Award  Date: 10/31/2018  

View duplicates

How qualitative and quantitative insights can be fully integrated How to enable your consumers/customers to speak directly without introducing bias How to track your brand or …
Authors: Selma AvdicDate: 10/29/2018  

How qualitative and quantitative insights can be fully integrated How to enable your consumers/customers to speak directly without introducing bias How to track your brand or …
Authors: Selma AvdicDate: 10/29/2018  

The state of personalization today and how it’s set to evolve in the near future Three key factors that are critical to keeping up with these evolving trends Techniques you can apply …
Authors: Selma AvdicDate: 10/26/2018  

View duplicates

Home Agenda Speakers Registration Hotel/Travel Sponsors … But effective branding that hits a memorable, emotional cord with your audience is more difficult than ever for …
Authors: Clara ChunDate: 10/25/2018  

View duplicates

Discover the three types of blockchain: public, private, and permissioned … Learn more about permissioned distributed ledger technologies … Blockchain's impact on traditional internet and …
Authors: NetSuite Inc Date: 10/23/2018  

View duplicates

Centrally manage your entire digital presence and engage prospects wherever they are Use your data to craft relevant content, fine-tuned for your various target audiences Leverage …
Authors: Selma AvdicDate: 10/18/2018  

View duplicates

By: Christian Homburg, Martin Schwemmle, and Christina Kuehnl … JM Insights in the Classroom is a program designed to help marketing professors and professionals adopt and share …
Authors: Christian Homburg, Martin Schwemmle, and Christina Kuehnl Date: 10/17/2018  

View duplicates

How customers’ emotions and mindset can be derived from digital data How to capitalize on this insight to improve conversion and better monetize digital properties Why, if we want to …
Authors: Selma AvdicDate: 10/16/2018  

View duplicates

Become a Member
Access our innovative members-only resources and tools to further your marketing practice.