Strategy

Marketing strategy topicsWhether you're planning for the short or long term, the AMA offers information, expert insights and educational opportunities on developing and implementing successful marketing strategies.

Below you'll find links to the latest strategy-focused AMA events; magazine and journal articles; podcasts, webcasts and videos; and resources including case studies, white papers, and interactive tools and templates.

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By: Dominik Papies and Harald J. van Heerde Article Snapshot … The recorded music industry is under threat due to piracy and the unbundling of albums, but …
Authors: Dominik Papies and Harald J. van Heerde Date: 8/10/2017  

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By: Colleen M. Harmeling, Robert W. Palmatier, Eric (Er) Fang, & Dainwen Wang Article Snapshot … Technology is enabling customers to organize into groups that …
Authors: Colleen M. Harmeling, Robert W. Palmatier, Eric (Er) Fang, & Dainwen Wang Date: 8/9/2017  

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By: Karen Page Winterich, Rebecca Reczek, and Julie Irwin AMA Scholarly Insights … With consumers' growing interest in decluttering homes but continued …
Authors: Karen Page Winterich, Rebecca Reczek, and Julie Irwin Date: 8/9/2017  

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Ka​trina Craigwell is a force to be reckoned with​ as a top leader in marketing … Using her background in production and her love of science, Craigwell has changed how GE communicates …
Authors: Molly Soat Date: 8/9/2017  

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What is the Erin Anderson Award … Erin was a widely respected mentor and scholar whose research made significant contributions to the marketing discipline … To honor Erin and support her …
Authors: AMA Date: 8/9/2017  

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To submit a nomination for the 2018 Award, please submit your manuscripts electronically in MS Word to Christine Germino, Strategic Alliances and Foundation Relations Manager at …
Authors: John A. Howard/AMA Doctoral Dissertation Award  Date: 8/7/2017  

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A Dynamic Model" Dissertation Chair: Birger Wernefelt, MIT Sloan School of Management … Honorable Mentions Elisabeth Honka "Quantifying Search and Switching Costs in the U.S. Auto …
Authors: AMA Date: 8/7/2017  

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The AMA-Irwin-McGraw-Hill Distinguished Marketing Educator Award honors living marketing educators for distinguished service and outstanding contributions in marketing education …
Authors: AMA Date: 8/7/2017  

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A roundup of the week in marketing headlines you might have missed … ANA: Majority of Agencies Taking Steps to Improve Transparency … More than 60% of agencies are working to address …
Authors: Marketing News Staff Date: 8/7/2017  

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Brand goverance is an outdated concept that supposes a brand can be managed … Today brands have a nearly exponential number of influencers, fans, employees, partners, and audiences all …
Authors: Thomas Ordahl  Date: 8/7/2017  

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