Strategy

Marketing strategy topicsWhether you're planning for the short or long term, the AMA offers information, expert insights and educational opportunities on developing and implementing successful marketing strategies.

Below you'll find links to the latest strategy-focused AMA events; magazine and journal articles; podcasts, webcasts and videos; and resources including case studies, white papers, and interactive tools and templates.

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What parts of this alignment between marketing and sales can (or will) be disrupted … #Hacks for aligning your Sales and Marketing teams that can be implemented today …
Authors: Selma AvdicDate: 7/27/2018  

What parts of this alignment between marketing and sales can (or will) be disrupted … #Hacks for aligning your Sales and Marketing teams that can be implemented today …
Authors: Selma AvdicDate: 7/27/2018  

Avoid these seven most frequent pitfalls that keep mobile ad networks from being successful … Are you struggling with advanced targeting, conversion discrepancies, or post-install events …
Authors: Tune Date: 7/27/2018  

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High costs have earned colleges a reputation as unattainable and elitist among some Americans … The University of Michigan had the resources to subsidize in-state tuition needs, but few …
Authors: Sarah Steimer Date: 7/26/2018  

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Home Agenda Speakers Registration Hotel/Travel Sponsors … This course delivers a solid understanding of new digital technologies and digital strategy development …
Authors: Clara ChunDate: 7/25/2018  

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How to factor risk into your marketing campaigns  What to do when you find your marketing team at the frontlines of a business disaster Key insights from real-world examples of …
Authors: Selma AvdicDate: 7/18/2018  

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why the martech landscape is both consolidating and expanding … - The importance of hiring marketing operations personnel and technologists to make martech decisions …
Authors: Netline Corporation Date: 7/11/2018  

why the martech landscape is both consolidating and expanding … - The importance of hiring marketing operations personnel and technologists to make martech decisions …
Authors: Netline Corporation Date: 7/11/2018  

Webinar registration and attendance Best times and days to deliver webinars Average audience size and viewing times On-demand webinar viewing habits … You want your webinars to be the …
Authors: Selma AvdicDate: 7/11/2018  

Webinar registration and attendance Best times and days to deliver webinars Average audience size and viewing times On-demand webinar viewing habits … You want your webinars to be the …
Authors: Selma AvdicDate: 7/11/2018  

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