Strategy

Marketing strategy topicsWhether you're planning for the short or long term, the AMA offers information, expert insights and educational opportunities on developing and implementing successful marketing strategies.

Below you'll find links to the latest strategy-focused AMA events; magazine and journal articles; podcasts, webcasts and videos; and resources including case studies, white papers, and interactive tools and templates.

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Revelations on religion, drugs and trademark disputes … One of the most fascinating sessions of the day was delivered by Eric DeRosia of Brigham Young University, focusing on revising the …
Authors: Zach Brooke Date: 6/8/2017  

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Engaging employees can improve business outcomes … Strategies can help improve the effectiveness of employee advocacy programs … Technology can support the advocacy programs …
Authors: Bambu Date: 6/6/2017  

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Speed up project cycles by connecting marketing assets with people and end points … Streamline your marketing operations and let DAM field your content and logo requests …
Authors: Webdam Date: 6/5/2017  

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By: Julie L. Ozanne, Brennan Davis, Jeff B. Murray, Sonya Grier, Ahmed Benmecheddal, Hilary Downey, Akon E. 7kpo, Marion Garnier, Joel Hietanen, Marine Le Gall-Ely, Anastasia …
Authors: Julie L. Ozanne, Brennan Davis, Jeff B. Murray, Sonya Grier, Ahmed Benmecheddal, Hilary Downey, Akon E. 7kpo, Marion Garnier, Joel Hietanen, Marine Le Gall-Ely, Anastasia Seregina, Kevin D. Thomas, and Ekant Veer Date: 6/2/2017  

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The opening keynote of the 2017 AMA Marketing and Public Policy Conference was delivered by  legendary Watergate reporter Bob Woodward … Woodward spoke about Trump and, what he called …
Authors: Zach Brooke  Date: 6/2/2017  

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Crawl Stage: Creating a guided experience using self-selection with Flinn Scientific Walk Stage: Using personas-based segmentation with Lyko Run Stage: Applying machine learning …
Authors: Selma AvdicDate: 6/1/2017  

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Marketers can make M&A easier by having a fully formed plan … The middle market sees a large amount of M&A activity in  health care, technology and financial services …
Authors: Hal Conick Date: 6/1/2017  

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Understand the business implications of your online reputation … Build review volume to improve visibility in local search … Encourage advocacy among past and present patients to drive new …
Authors: Reputation.com Date: 6/1/2017  

Understand the business implications of your online reputation … Build review volume to improve visibility in local search … Encourage advocacy among past and present patients to drive new …
Authors: Reputation.com Date: 6/1/2017  

Over 55 years of conversation and friendship, Philip Kotler and Sidney Levy changed marketing forever … Thanks to Kotler and Levy, concepts such as branding, analytics and cause marketing …
Authors: Hal Conick Date: 6/1/2017  

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