Strategy

Marketing strategy topicsWhether you're planning for the short or long term, the AMA offers information, expert insights and educational opportunities on developing and implementing successful marketing strategies.

Below you'll find links to the latest strategy-focused AMA events; magazine and journal articles; podcasts, webcasts and videos; and resources including case studies, white papers, and interactive tools and templates.

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Understand different types of online audiences and the marketing channels used to reach them … Evaluate audiences relative to the intentions of your marketing campaign goals …
Authors: Bree Sutherland Date: 4/6/2017  

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Define and develop an email marketing strategy that supports your businesses’/professional goals Integrate email marketing in the mission and goals of your business Apply email …
Authors: Bree Sutherland Date: 4/6/2017  

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Next-level trends that will help your emails really pop in the inbox Tips to ensure your email design looks great on any screen size and in any client The design strategies top …
Authors: Selma AvdicDate: 4/6/2017  

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How to collect event data for sponsors Find the right sponsors for your event Quantify and evaluate sponsorship success … How do you increase the value of your event without spending …
Authors: Eventbrite Date: 4/6/2017  

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Home Agenda Speakers Registration Hotel/Travel Sponsors … A 7-Step Blueprint to Content Marketing Success … Content marketing is one of the hottest topics for B-to-B and B-to-C …
Authors: Clara ChunDate: 4/6/2017  

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How to reach high-purchase-intent consumers online and convert them offline at one of your business locations How to effectively balance paid, owned and earned media to maximize …
Authors: Selma AvdicDate: 4/4/2017  

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By: Mark Rothwell Marketing Health Services … The more that internal departments can engage with patients, the more the patient experience can be improved …
Authors: Mark Rothwell Date: 4/3/2017  

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Repurpose one topic into many content pieces Leverage targeted content marketing campaigns across channels Tailor your content and message to buyer stage … Who has the time to create …
Authors: Selma AvdicDate: 3/30/2017  

Repurpose one topic into many content pieces Leverage targeted content marketing campaigns across channels Tailor your content and message to buyer stage … Who has the time to create …
Authors: Selma AvdicDate: 3/30/2017  

Learn how landing page template design affects conversion rates … Understand why a multimedia strategy can increase customer engagement … See how landing page copy can make a difference in …
Authors: Selma AvdicDate: 3/30/2017  

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