Strategy

Marketing strategy topicsWhether you're planning for the short or long term, the AMA offers information, expert insights and educational opportunities on developing and implementing successful marketing strategies.

Below you'll find links to the latest strategy-focused AMA events; magazine and journal articles; podcasts, webcasts and videos; and resources including case studies, white papers, and interactive tools and templates.

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Shinola CMO Bridget Russo says the company is focused on job creation and training … This mission drives the brand and keeps its products and marketing consistent …
Authors: Sarah Steimer Date: 10/9/2017  

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By: Sarah Steimer & Michelle Markelz AMA Podcast … About 125 million Americans plan to celebrate St. Patrick's Day this year … The U.S. has spent more than $4 …
Authors: Sarah Steimer & Michelle Markelz Date: 10/9/2017  

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Richard H. Thaler has been awarded the Sveriges Riksbank Prize in Economic Sciences (Nobel Prize in Economics) for his work integrating economics with psychology and in doing so built …
Authors: Matt Weingarden, Curator Date: 10/9/2017  

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Valentine’s Day sales were worth $19.7 billion in 2016 … The holiday is no longer secluded to couples, broadening the market for many businesses … Marketers need only advertise in a two-week …
Authors: Sarah Steimer Date: 10/9/2017  

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Companies struggle with storytelling and are often unsure why … Poor storytelling likely means poor segmentation, misspent money and wasted opportunities … Many brands don’t drill down far …
Authors: Dave Mastovich Date: 10/5/2017  

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By: Karen Page Winterich, Rebecca Reczek, and Julie Irwin AMA Scholarly Insights … With consumers' growing interest in decluttering homes but continued …
Authors: Karen Page Winterich, Rebecca Reczek, and Julie Irwin Date: 10/5/2017  

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Communicating across a single channel is not effective Multichannel communication allows you to engage all of your employees Measuring the effectiveness and use of each channel is …
Authors: Poppulo Date: 10/4/2017  

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Building webinars for each stage of the buying cycle How to enhance nurture campaigns with webinar content … You may have run a few successful webinars, but how do you scale your …
Authors: Selma AvdicDate: 10/4/2017  

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Identify content types that disrupt the status quo Create uncertainty around unconsidered needs and show the high cost of not addressing those needs Focus on situations, not …
Authors: Netline Date: 10/4/2017  

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William Wilkie "Marketing for a Better World" Award Nomination Form … Nominees must be marketing professors, and self-nominations will not be reviewed … All nominations must be made online …
Authors: William L. Wilkie Marketing for a Better World Award Date: 10/3/2017  

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