Strategy

Marketing strategy topicsWhether you're planning for the short or long term, the AMA offers information, expert insights and educational opportunities on developing and implementing successful marketing strategies.

Below you'll find links to the latest strategy-focused AMA events; magazine and journal articles; podcasts, webcasts and videos; and resources including case studies, white papers, and interactive tools and templates.

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By: Kean Graham, founder & CEO of MonetizeMore Marketing News … Ad blockers have become nearly omnipresent, but Kean Graham, founder & CEO MonetizeMore …
Authors: Kean Graham, founder & CEO of MonetizeMore Date: 12/6/2017  

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Future-Proof Marketing strategists and leaders need to go beyond thinking about Influencer Marketing and start incorporating influencers into their strategy across all organizational …
Authors: Selma AvdicDate: 12/5/2017  

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With this guide, you'll learn how to … Position your social media policy internally Approach ethical and compliance issues in your policy Encourage your workforce to share your …
Authors: PostBeyond Date: 12/5/2017  

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By: Bernie Jaworski, Rob Malcolm and Neil Morgan Marketing News … The AMA unveils its first intellectual agenda and introduces the 7 Big Problems of marketing …
Authors: Bernie Jaworski, Rob Malcolm and Neil Morgan Date: 12/4/2017  

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The 6 obstacles to successful implementation of marketing technology and how to overcome them The 5 steps to getting your team ready to implement marketing technology The 4 …
Authors: Selma AvdicDate: 12/4/2017  

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Even the most aged marketers need to know what’s cool to the kids … A report from Google gives marketers a peak into coolness … Gen Z is a growing customer base, with $44 billion in annual …
Authors: Marketing News Date: 12/1/2017  

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Analyzing shopper data can be tricky if careful attention is not paid to details … There are some common mistakes in analyzing data, including data overreach, loss of humanity and …
Authors: Stephen Marosi, 84.51° Date: 12/1/2017  

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Putting the “B” in Buyer back into B2B Marketing Redefining campaigns, programs, and tactics to optimize performance Leveraging advanced analytics as part of the execution strategy …
Authors: Selma AvdicDate: 12/1/2017  

Putting the “B” in Buyer back into B2B Marketing Redefining campaigns, programs, and tactics to optimize performance Leveraging advanced analytics as part of the execution strategy …
Authors: Selma AvdicDate: 12/1/2017  

How Machine Learning Works for Marketing What Machine Learning Cannot do for Marketing How to Onboard AI and ML into Your Organization … AI and machine learning are coming at us fast …
Authors: Selma AvdicDate: 11/30/2017  

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