Strategy

Marketing strategy topicsWhether you're planning for the short or long term, the AMA offers information, expert insights and educational opportunities on developing and implementing successful marketing strategies.

Below you'll find links to the latest strategy-focused AMA events; magazine and journal articles; podcasts, webcasts and videos; and resources including case studies, white papers, and interactive tools and templates.

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What is the Erin Anderson Award … Erin was a widely respected mentor and scholar whose research made significant contributions to the marketing discipline … To honor Erin and support her …
Authors: AMA Date: 9/25/2018  

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Explore the practical applications of AR and VR from retail, to enterprise and beyond … Augmented reality and virtual reality are changing the way our customers will engage with content …
Authors: Selma AvdicDate: 9/21/2018  

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Learn how to reach anonymous stakeholders … Discover ways to help stakeholders reach a consensus … Find out how to deliver relevant messaging at each purchase stage …
Authors: Triblio Date: 9/20/2018  

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The New York Times responded to the sharp contrast in American views in its first brand campaign in a decade … The ad came at a time when Americans were not only disagreeing strongly with …
Authors: Sarah Steimer Date: 9/20/2018  

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How social analytics uncover insights that helps strengthen consumer engagement The vital role social channels play in ensuring your content resonates with your target audience …
Authors: Selma AvdicDate: 9/20/2018  

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By: Ashlee Humphreys & Gregory S. Carpenter … Status can play a critical role in creating an advantage over competitors … New research suggests companies can harnass status and grow …
Authors: Ashlee Humphreys & Gregory S. Carpenter Date: 9/19/2018  

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To submit a nomination for the 2018 Award, please submit your manuscripts electronically in MS Word to Christine Germino, Strategic Alliances and Foundation Relations Manager at …
Authors: John A. Howard/AMA Doctoral Dissertation Award  Date: 9/18/2018  

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Customers will remember the experience they have with a brand much longer than the price they paid … Customer expectations have changed, and businesses need to get to the future before …
Authors: Selma AvdicDate: 9/14/2018  

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Why truly customer-obsessed advertising requires a reorientation of people, processes, and technology around your customer experience  Advice for tweaking your digital marketing …
Authors: Selma AvdicDate: 9/13/2018  

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By: Sean T. Hingston and Theodore J. Noseworthy … The international debate over genetically modified (GM) foods rages on even as some 70% of processed foods in the United States …
Authors: Sean T. Hingston and Theodore J. Noseworthy Date: 9/12/2018  

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