Strategy

Marketing strategy topicsWhether you're planning for the short or long term, the AMA offers information, expert insights and educational opportunities on developing and implementing successful marketing strategies.

Below you'll find links to the latest strategy-focused AMA events; magazine and journal articles; podcasts, webcasts and videos; and resources including case studies, white papers, and interactive tools and templates.

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Test your knowledge of sustainable marketing … If consumers push for better business, will you be ready … Most of the time the answer is yes, especially if it's in a predictable area like …
Authors: Zach Brooke Date: 4/17/2017  

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By: Joshua Saxon IE School of Human Sciences & Technology … Consumers are exposed to over 10,000 brand messages a day … How can brands break through the noice and …
Authors: Joshua Saxon Date: 4/12/2017  

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United’s brand took an $800 million hit after a video of the company allowing police to violently drag a man off a flight went viral … While this method followed the company’s rules, the …
Authors: Hal Conick Date: 4/11/2017  

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The Chicago White Sox created an art-driven season ticket package for fans … The designs feature old programs, tickets and scorecards that highlight artwork from various White Sox eras …
Authors: Tim Newcomb Date: 4/11/2017  

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People are spending more time on smartphones and social media … Overuse of social media could lead to negative consequences for health, work and relationships … Where is the ethical line in …
Authors: Hal Conick Date: 4/10/2017  

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Geotargeting allows for incredible access to consumers, but many useful tactics may come off as creepy when pushed too far … The reputation of the brand lies on that line, as marketers …
Authors: Hal Conick Date: 4/10/2017  

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Working capital management is the strategy behind having as much cash on hand as possible … A recent survey shows a significant performance gap between businesses with high and low levels …
Authors: Zach Brooke Date: 4/10/2017  

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A new program released by Mercer and Career Arc provides job training to rejected job seekers … The program is designed to help organizations susceptible to bad online reviews on …
Authors: Zach Brooke Date: 4/10/2017  

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A comprehensive understanding of marketing channels is critical to getting goods and services purchased by individual consumers … How well do you know marketing channels …
Authors: Zach Brooke  Date: 4/7/2017  

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Shinola CMO Bridget Russo says the company is focused on job creation and training … This mission drives the brand and keeps its products and marketing consistent …
Authors: Sarah Steimer Date: 4/6/2017  

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