Strategy

Marketing strategy topicsWhether you're planning for the short or long term, the AMA offers information, expert insights and educational opportunities on developing and implementing successful marketing strategies.

Below you'll find links to the latest strategy-focused AMA events; magazine and journal articles; podcasts, webcasts and videos; and resources including case studies, white papers, and interactive tools and templates.

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What is the V Kumar Award for Service to Marketing Scholarship … The award is given biennially at the AMA Winter Academic Conference to recognize academics in the field of marketing who …
Authors: AMA Date: 8/8/2018  

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What is the Erin Anderson Award … Erin was a widely respected mentor and scholar whose research made significant contributions to the marketing discipline … To honor Erin and support her …
Authors: AMA Date: 8/8/2018  

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Home Agenda Speaker Registration Hotel/Travel Sponsors … The marketing landscape is rapidly changing … The topics studied by marketing scholars are increasingly diverse and span a …
Authors: Matt WeingardenDate: 8/8/2018  

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What is the Robert J. Lavidge Global Marketing Research Award … This global award distinguishes a leader in marketing research/marketing insight and recognizes significant advancement in …
Authors: AMA Date: 8/7/2018  

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To submit a nomination for the 2018 Award, please submit your manuscripts electronically in MS Word to Christine Germino, Strategic Alliances and Foundation Relations Manager at …
Authors: John A. Howard/AMA Doctoral Dissertation Award  Date: 8/7/2018  

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Refreshed intelligence helps keep it squeaky clean Intelligence helps you skip the middle-man and go straight to the decision maker, effectively shortening the sales process When …
Authors: DiscoverOrg Date: 8/2/2018  

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By: Rajdeep Grewal (UNC at Chapel Hill), Amit Saini (University of Nebraska); Alok Kumar (University of Nebraska), Carl Lindner (University of Cincinnati), and Robert Dahlstrom …
Authors: Rajdeep Grewal (UNC at Chapel Hill), Amit Saini (University of Nebraska); Alok Kumar (University of Nebraska), Carl Lindner (University of Cincinnati), and Robert Dahlstrom (Miami University) Date: 8/2/2018  

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By: Journal of Marketing Editorial Staff … manager-friendly versions of recently published JM research …
Authors: Journal of Marketing Editorial Staff Date: 8/1/2018  

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Attend this event if you want to learn how to run smarter marketing campaigns using integrated customer data in a post-GDPR environment … Wish you could leverage all your customer data to …
Authors: Chris BartoneDate: 7/31/2018  

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Lean and agile principles are growing popular in marketing to increase efficiency and cut waste … CMG Partners reports that 67% of its clients that adopt lean and agile practices increase …
Authors: Hal Conick Date: 7/31/2018  

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