Strategy

Marketing strategy topicsWhether you're planning for the short or long term, the AMA offers information, expert insights and educational opportunities on developing and implementing successful marketing strategies.

Below you'll find links to the latest strategy-focused AMA events; magazine and journal articles; podcasts, webcasts and videos; and resources including case studies, white papers, and interactive tools and templates.

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Learn how site speed can affect conversion rates … Understand why responsive design impacts conversions for mobile users … See how having a multimedia strategy can increase customer …
Authors: Selma AvdicDate: 3/23/2017  

Learn how site speed can affect conversion rates … Understand why responsive design impacts conversions for mobile users … See how having a multimedia strategy can increase customer …
Authors: Selma AvdicDate: 3/23/2017  

Celebrity branding expert Jeetendr Sehdev points to Kim Kardashian as marketing inspiration … Shameless self-promotion means transparency in favor of authenticity … He is also a professor of …
Authors: Sarah Steimer Date: 3/23/2017  

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Identify how to use on the ground data insights to adapt to the changing culture of brands … Explore relevant case studies and interviews detailing brand leadership …
Authors: Selma AvdicDate: 3/22/2017  

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Home Agenda Speakers Registration Hotel/Travel Sponsors … Integrated Marketing Communications (IMC) is one of the hottest topics in the industry, yet planning ​and execution …
Authors: Clara ChunDate: 3/22/2017  

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Gain an understanding of how online reviews impact local search ranking Get tips for optimizing your online presence for local SEO Hear best practices for growing your online …
Authors: Selma AvdicDate: 3/21/2017  

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AMA MembersREGISTER NOW Non MembersREGISTER NOW … Already Registered: Login here to join the On-Demand Customer Centricity Virtual Conference … Customer centricity has become an essential …
Authors: Lauren Watters Date: 3/17/2017  

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There will be 50 billion connected devices by 2020, a major insight opportunity for marketers … Researchers suggest there are ways marketers can serve customers with IoT rather than …
Authors: Hal Conick Date: 3/16/2017  

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By: Joshua Saxon IE School of Human Sciences & Technology … Consumers are exposed to over 10,000 brand messages a day … How can brands break through the noice and …
Authors: Joshua Saxon Date: 3/16/2017  

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How well do you know buyer personas … following article is available exclusively to Members … Zach Brooke Zach Brooke is a staff writer for the AMA’s magazines and …
Authors: Zach Brooke Date: 3/14/2017  

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