Strategy

Marketing strategy topicsWhether you're planning for the short or long term, the AMA offers information, expert insights and educational opportunities on developing and implementing successful marketing strategies.

Below you'll find links to the latest strategy-focused AMA events; magazine and journal articles; podcasts, webcasts and videos; and resources including case studies, white papers, and interactive tools and templates.

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Plan webinars tailored to your target audience Effectively promote webinars for increased engagement Leveraging and extending the life of your webinar content …
Authors: Selma AvdicDate: 5/12/2017  

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How to balance the three primary pricing frameworks for the biggest profits … Strategies for setting — and increasing — your ticket prices … The right price can make all the difference …
Authors: Eventbrite Date: 5/11/2017  

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Signature stories communicate core strategic information about an organization's goals and culture … Skillful telling of signature stories can be a powerful magnets for consumers and …
Authors: David Aaker Date: 5/11/2017  

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Modern CMOs need to constantly be aware of what the customer will want in the future … A short-term eye on investments, acquisitions, branding and positioning are very important, but an …
Authors: Blake Morgan Date: 5/10/2017  

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Digitally tracking niche markets can be accomplished through broad, demographics-based advertising … Practices used from past studies can guide you on engaging and tracking your niche …
Authors: Luth Research Date: 5/4/2017  

Where and why qualitative research is changing, including the impact that online tools and social media are playing How feedback and decision making are evolving in the world of …
Authors: Digsite Date: 5/3/2017  

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Home Agenda Speakers Registration Hotel/Travel Sponsors … course delivers a solid understanding of new digital technologies and digital strategy development …
Authors: Clara ChunDate: 5/3/2017  

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Discover the evolution of social media How to best listen and engage on social media Set yourself up for success … With the rapid evolution of social media, your company needs a …
Authors: Sysomos Date: 5/2/2017  

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appropriate goals for social media success -Not all results should be measured monetarily -Help set your organization's goals with applicable metrics …
Authors: Sysomos Date: 5/2/2017  

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A way to structure webinars to get customers asking about your solution Insight on why your webinars may be underperforming, and how you can fix it A cheat sheet to assess your …
Authors: Selma AvdicDate: 5/2/2017  

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