Strategy

Marketing strategy topicsWhether you're planning for the short or long term, the AMA offers information, expert insights and educational opportunities on developing and implementing successful marketing strategies.

Below you'll find links to the latest strategy-focused AMA events; magazine and journal articles; podcasts, webcasts and videos; and resources including case studies, white papers, and interactive tools and templates.

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Learn how to promote webinars with new content Discover the benefits of blogging about a webinar See how on-demand recordings increase website leads Create downloadable content …
Authors: Selma AvdicDate: 12/14/2017  

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How to find the right partner What to look for in a digital experience platform Identifying potential hazards … Delivering impactful digital experiences is key to driving growth and …
Authors: PerfectSense Date: 12/13/2017  

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A clear understanding of persona-based marketing and why it should be at the core of your marketing strategy Data to justify the investment Actionable steps for implementing it in …
Authors: Selma AvdicDate: 12/13/2017  

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How rock star brands identify and connect with target audiences via social listening Concrete tactics for you to maximize your own social analytics efforts Case studies and …
Authors: Selma AvdicDate: 12/12/2017  

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Use this template to outline, summarize, communicate and track your overall customer engagement plan … Use this project plan to outline the key components of your customer engagement …
Authors: DemandMetric Date: 12/10/2017  

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A better understanding of available online qual technologies Insight into how digital and traditional techniques can blend to deliver more robust, timely research Valuable tips to …
Authors: Selma AvdicDate: 12/8/2017  

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Winners of this year’s award have furthered marketing in a variety of industries, including data analytics, cannabis, anti-tobacco advocacy and asset management …
Authors: Hal Conick Date: 12/7/2017  

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The three major technical hurdles to achieving omni-channel relevance Why standard marketing automation tools have failed marketers Practical advice on creating a personalized …
Authors: Selma AvdicDate: 12/7/2017  

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Home Agenda Speakers Registration Hotel/Travel Sponsors … Engaging and Moving Readers to Action … You face a triple threat as a marketing writer … The messages you craft need to be …
Authors: Clara ChunDate: 12/7/2017  

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How to find new content themes and ideas Making webinar content more interactive How to build multi-media presentations Creating more targeted content … But the key to a great …
Authors: Selma AvdicDate: 12/6/2017  

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