Strategy

Marketing strategy topicsWhether you're planning for the short or long term, the AMA offers information, expert insights and educational opportunities on developing and implementing successful marketing strategies.

Below you'll find links to the latest strategy-focused AMA events; magazine and journal articles; podcasts, webcasts and videos; and resources including case studies, white papers, and interactive tools and templates.

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How to Identify the Need for MRM Software What Process Inefficiencies Are Eliminated With MRM  How MRM Resolves Industry-specific Challenges  What a MRM System Can Do for Your …
Authors: Strata Company Date: 6/6/2018  

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Extend the life of furniture and flooring Save on personal protection gear Easily cut down on indoor air pollutants … the right approach, going green can save time and money while …
Authors: STAPLES Business Advantage Date: 5/31/2018  

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Most brands innovate around what’s “shiny,” says Soon Yu, author of Iconic Advantage, but they should focus instead on their key point of difference … Yu says brands that want to become …
Authors: Hal Conick Date: 5/31/2018  

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E-mail is marketing’s best tool, but it’s also marketing’s most commonly used tool … Marketers have to go beyond an average-looking e-mail campaign and create an e-mail campaign that …
Authors: Hal Conick Date: 5/31/2018  

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Why journey mapping is important to getting the most creativity out of your team  Best practices for omnichannel experience mapping The critical steps marketing teams should take to …
Authors: Selma AvdicDate: 5/30/2018  

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Half of all middle market businesses experienced some sort of disruption in the past two years … Available cash is the best resource for weathering disruption … They also tend to occur with …
Authors: Zach Brooke Date: 5/30/2018  

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AMA is pleased to announce the selection of Christine Moorman as the next Editor-in-Chief of the Journal of Marketing … Her four-year term will begin on July 1, 2018 …
Authors: Matt Weingarden Date: 5/25/2018  

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your Marketing Cloud to increase productivity  - Reduce campaign turnaround timelines  - Build more personalized content  - Develop better practices and reporting around analyt ​ …
Authors: r2i Date: 5/24/2018  

your Marketing Cloud to increase productivity  - Reduce campaign turnaround timelines  - Build more personalized content  - Develop better practices and reporting around analyt ​ …
Authors: r2i Date: 5/24/2018  

Today's AI tools are complex to build but easy to use Seamless integration of tasks and tools streamline processes You already have the skills today you need to stay relevant …
Authors: Selma AvdicDate: 5/23/2018  

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