Strategy

Marketing strategy topicsWhether you're planning for the short or long term, the AMA offers information, expert insights and educational opportunities on developing and implementing successful marketing strategies.

Below you'll find links to the latest strategy-focused AMA events; magazine and journal articles; podcasts, webcasts and videos; and resources including case studies, white papers, and interactive tools and templates.

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The best ranking websites bring in users via direct links … While keywords are often seen as important, a recent report by SEMrush find they are not important factors in SEO ranking …
Authors: Marketing News Date: 8/16/2017  

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Understand why changing customer habits mean your sector is not immune from disruption Have a clear picture of what digital transformation is and what it means for your company Be …
Authors: Selma AvdicDate: 8/16/2017  

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Marketing operations leaders must be involved in annual planning and budgeting at a strategic level … Marketing organizations are undergoing a five-stage makeover to put in place a …
Authors: Debbi Qaqish Date: 8/15/2017  

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weekly roundup of the back-to-school marketing headlines you might have missed … Back-to-school Spending Period May Bring in $867 Billion in Sales … This period runs from June 1 to …
Authors: Marketing News Staff Date: 8/14/2017  

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Segmentation strategies to get the right message, to the right person, at the right time Next-level best practices for marketers who are ready to move past the basics of email …
Authors: Selma AvdicDate: 8/11/2017  

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By: Yasin Alan, Jeffrey P. Dotson, & Mümin Kurtuluş Academic … Category captainship is beneficial for the retailer and the captain manufacturer …
Authors: Yasin Alan, Jeffrey P. Dotson, & Mümin Kurtuluş Date: 8/10/2017  

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Driving webinar registration Delivering engaging presentations Enhancing the audience experience Getting the most out of webinar leads … It seemed like it was going so well — then …
Authors: Selma AvdicDate: 8/10/2017  

Driving webinar registration Delivering engaging presentations Enhancing the audience experience Getting the most out of webinar leads … It seemed like it was going so well — then …
Authors: Selma AvdicDate: 8/10/2017  

By: Manpreet Gill, Shrihari Sridhar, & Rajdeep Grewal Article Snapshot … Firms increasingly offer engagement initiatives to facilitate firm–customer …
Authors: Manpreet Gill, Shrihari Sridhar, & Rajdeep Grewal Date: 8/10/2017  

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By: Kyuhong Han, Vikas Mittal, & Yan Zhang Article Snapshot … Companies allocate their scarce resources through two fundamental processes: value creation and …
Authors: Kyuhong Han, Vikas Mittal, & Yan Zhang Date: 8/10/2017  

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