Strategy

Marketing strategy topicsWhether you're planning for the short or long term, the AMA offers information, expert insights and educational opportunities on developing and implementing successful marketing strategies.

Below you'll find links to the latest strategy-focused AMA events; magazine and journal articles; podcasts, webcasts and videos; and resources including case studies, white papers, and interactive tools and templates.

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A new report outlines the future of B-to-B in 2015 … If you’re not keeping pace with digital technology, the prospects are not looking good … B-to-B companies must follow their customers …
Authors: Zach Brooke Date: 6/15/2017  

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Not all consumers speak the same language … Marketers could be missing a huge piece of the market by only engaging in social listening in one language … Use social media listening tools to …
Authors: Sarah Steimer Date: 6/15/2017  

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GE is attempting to change course by changing its point of view … GE's goal is to become a top 10 software company in the next three years … A change in point of view can alter a company's …
Authors: Hal Conick Date: 6/15/2017  

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How to power engagement with a mobile event app before, during and after your event How technology has changed the way attendees consume and interact with content How to use the …
Authors: Selma AvdicDate: 6/14/2017  

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Home Agenda Speakers Registration Hotel/Travel Sponsors … Today’s marketer is not only assessed by their ability to adapt to their own immediate workplace culture, but by their …
Authors: Clara ChunDate: 6/14/2017  

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Marketing Strategy SIG encourages and promotes the intellectual contributions and leadership of marketing strategy scholars to the broader discipline … The working mission of the AMA …
Authors: Barb King Date: 6/13/2017  

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Key data points that prove the value of employee engagement programs to enterprise organizations The importance of engagement as a pre-cursor to authentic employee advocacy, along …
Authors: Bambu | Aberdeen Group Date: 6/12/2017  

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Home Agenda Speakers Registration Hotel/Travel Sponsors … The basics of marketing research are changing … Even the skills you learned a few years ago are already becoming dated …
Authors: Clara Chun Date: 6/8/2017  

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By: Diane Bowers and Michael Brereton Marketing News … The U.S. research industry in 2016 maintained a strong year-over-year growth rate despite "tepid" overall …
Authors: Diane Bowers and Michael Brereton Date: 6/8/2017  

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The final day of AMA’s Marketing Public Policy Conference in Washington D.C. kicked off with the same vigorous research and hotly contested topics that have been on display throughout …
Authors: Zach Brooke Date: 6/8/2017  

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