Strategy

Marketing strategy topicsWhether you're planning for the short or long term, the AMA offers information, expert insights and educational opportunities on developing and implementing successful marketing strategies.

Below you'll find links to the latest strategy-focused AMA events; magazine and journal articles; podcasts, webcasts and videos; and resources including case studies, white papers, and interactive tools and templates.

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Get beyond the hype and learn: do marketers really believe in the potential of AI … Benchmark your business- compare your organization's readiness against survey respondents …
Authors: Sysomos Date: 10/3/2018  

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What is the William L. Wilkie "Marketing for a Better World" Award … Nominees must be marketing professors, and self-nominations will not be reviewed … All nominations must be made online by …
Authors: William L. Wilkie Marketing for a Better World Award Date: 10/3/2018  

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Please contact Christine Germino at cgermino@ama.org … Please click here to learn more about the William L. Wilkie "Marketing for a Better World" Award …
Authors: AMA Foundation Date: 10/3/2018  

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Home Agenda Speakers Registration Hotel/Travel Sponsors … Countless hours and dollars are wasted when companies are reactive about their marketing instead of proactive …
Authors: Clara ChunDate: 10/3/2018  

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Home Agenda Speaker(s) Registration Hotel/Travel Sponsors … Consider AMA Marketing Week Live a problem busting event … This is an experience where you can bring your marketing …
Authors: Quinn MeyerDate: 10/3/2018  

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What is the V Kumar Award for Service to Marketing Scholarship … The award is given biennially at the AMA Winter Academic Conference to recognize academics in the field of marketing who …
Authors: AMA Date: 10/2/2018  

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What’s required to lay the groundwork for personalization … The key to personalizing all of your channels, be it email, web, mobile, commerce, kiosk, VR, and print …
Authors: Selma AvdicDate: 9/27/2018  

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the guide to see how top brands … Manage brand standards everywhere they’re needed … Control collaboration with agencies and freelancers … Scale, manage and control your brand like a top …
Authors: Bynder Date: 9/26/2018  

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By: Larisa Ertekin, Alina Sorescu, and Mark B. Houston … More than 3,000 trademark infringement lawsuits are filed each year in U.S., with litigation that advances to trial costing …
Authors: Larisa Ertekin, Alina Sorescu, and Mark B. Houston Date: 9/26/2018  

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Home Agenda Speakers Registration Hotel/Travel Sponsors … This two-day marketing ROI workshop will walk you through basic and more advanced techniques for measuring marketing …
Authors: Clara ChunDate: 9/26/2018  

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