Strategy

Marketing strategy topicsWhether you're planning for the short or long term, the AMA offers information, expert insights and educational opportunities on developing and implementing successful marketing strategies.

Below you'll find links to the latest strategy-focused AMA events; magazine and journal articles; podcasts, webcasts and videos; and resources including case studies, white papers, and interactive tools and templates.

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By: Song Yao, Wenbo Wang and Yuxin Chen Article Snapshot … Viewers are more likely to search alternative channels during commercial breaks, especially when …
Authors: Song Yao, Wenbo Wang and Yuxin Chen Date: 10/17/2017  

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By: Georgios Zervas, Davide Proserpio, and John W. Byers Article Snapshot … AirBNB is disrupting the established hotel industry across the world …
Authors: Georgios Zervas, Davide Proserpio, and John W. Byers Date: 10/17/2017  

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Video is a top avenue for content marketing, particularly with limited consumer attention at stake … The pressure to create compelling video content has resulted in trite creative …
Authors: Mark Love, Ologie Date: 10/16/2017  

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What? Higher-ed marketers must cater to a new type of student with new tools and tactics … Reduced budgets and bandwidth exacerbate this challenge … Attend the AMA Symposium of Higher …
Authors: Tracey Zdravkovic Date: 10/16/2017  

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Jagdish Sheth the Accidental Marketer; Sheth Explains Rule of Three and How Small Firms Can Compete … During this interview, Dr. Sheth speaks on how he became a marketing professor and …
Authors: Marketing Legends Date: 10/14/2017  

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Degree-holding millennials are financially better off than their peers … They are more likely to own a home and find their job prospects satisfying … Higher-ed marketers may be use the …
Authors: Sarah Steimer Date: 10/13/2017  

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Marketing automation gives you the primary tools you need to cover basic channels and get your programs running Map out tactics that can be employed to get in front of buyers at all …
Authors: Act-On Date: 10/12/2017  

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Digital technology has proven valuable to marketing companies … Now, career-minded marketers must improve their digital skill set to become more valuable … Marketers who want to grow in …
Authors: Jason Erickson Date: 10/10/2017  

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Marketers often say they want to keep up with the changing marketing landscape, but many companies may not be nimble enough to change … To keep up with change, brands must present …
Authors: Thomas Moyer, iCrossing Date: 10/10/2017  

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More than half of all customers will now buy or boycott from a brand based on political issues … “With all the benefits that belief-driven buyers bring to a brand, the question brands …
Authors: Marketing News Date: 10/10/2017  

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