Strategy

Marketing strategy topicsWhether you're planning for the short or long term, the AMA offers information, expert insights and educational opportunities on developing and implementing successful marketing strategies.

Below you'll find links to the latest strategy-focused AMA events; magazine and journal articles; podcasts, webcasts and videos; and resources including case studies, white papers, and interactive tools and templates.

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Prioritize which networks to use, and how to save time while using them … Increase engagement on social media during promotions and the event itself … Measure results and see which of your …
Authors: Eventbrite Date: 4/27/2017  

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e-book provides you with interviewing tips and strategies that will help you nail your next job interview … Interviewing for a job can be anxiety-inducing … As much as you want to just be …
Authors: American Marketing Association Date: 4/27/2017  

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A look at how lead nurturing works, including triggered messaging and lead assignment A quick walk-through of 10 must-try nurturing campaigns Helpful checklists, worksheets, and …
Authors: Salesforce Date: 4/27/2017  

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A look at how lead nurturing works, including triggered messaging and lead assignment A quick walk-through of 10 must-try nurturing campaigns Helpful checklists, worksheets, and …
Authors: Salesforce Date: 4/27/2017  

Digitally tracking niche markets can be accomplished through borad, demographics-based advertising … Practices used from past studies can guide you on engaging and tracking your niche …
Authors: Luth Research Date: 4/27/2017  

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Discover how four leading brands across four different industries are looking at email marketing Learn real-world best practices for maximizing inbox placement and increasing …
Authors: Selma AvdicDate: 4/26/2017  

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Home Agenda Speakers Registration Hotel/Travel Sponsors … Engaging and Moving Readers to Action … Many marketing professionals face triple responsibilities when they write …
Authors: Clara ChunDate: 4/26/2017  

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By: Kris Altiere, Director of Marketing and Creative, Sequence Health Marketing Health Services … Health care consumers spend a lot of time researching the care …
Authors: Kris Altiere, Director of Marketing and Creative, Sequence Health Date: 4/25/2017  

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Gain insight into why consumers prefer certain brands over others Adopt a fresh new perspective on consumer behavior and brand strategy Learn new ways to manage your brand for …
Authors: Selma AvdicDate: 4/24/2017  

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By: Lance A. Bettencourt AMA Scholarly Insights … Investors have incomplete information so they rely on signals from the activities of a company to infer what …
Authors: Lance A. Bettencourt  Date: 4/24/2017  

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