Strategy

Marketing strategy topicsWhether you're planning for the short or long term, the AMA offers information, expert insights and educational opportunities on developing and implementing successful marketing strategies.

Below you'll find links to the latest strategy-focused AMA events; magazine and journal articles; podcasts, webcasts and videos; and resources including case studies, white papers, and interactive tools and templates.

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Gamification to make complex data digestible and fun Simple ways to add engagement to your webinars Tricks for getting more from video, even if you don’t have a studio Informal …
Authors: Selma AvdicDate: 11/8/2017  

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Home Agenda Speakers Registration Hotel/Travel Sponsors … The basics of marketing research are changing … Even the skills you learned a few years ago are already becoming dated …
Authors: Clara ChunDate: 11/6/2017  

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Make the connection between content and consumer psychology Explore ways to diversify messages and keep subscribers engaged Learn how testing strategies can improve subscriber …
Authors: Selma AvdicDate: 11/1/2017  

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Drive more walk-ins and admissions through positive patient feedback Build review volume for all your locations to help providers rank higher in search Respond to reviews in a …
Authors: Selma AvdicDate: 10/24/2017  

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Home Agenda Speakers Registration Hotel/Travel Sponsors … This two-day marketing ROI workshop will walk you through basic and more advanced techniques for measuring marketing …
Authors: Clara ChunDate: 10/24/2017  

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Leveraging new data sets and viewing your digital properties through the lens of the customer Uncovering the customer behavior patterns that result in black holes and lost revenues …
Authors: Selma AvdicDate: 10/19/2017  

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Marketing Strategy SIG encourages and promotes the intellectual contributions and leadership of marketing strategy scholars to the broader discipline … The working mission of the AMA …
Authors: Barb King Date: 10/17/2017  

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By: Nooshin L. Warren and Alina Sorescu Article Snapshot … Investors do not always respond positively to new product announcements, even when these products are …
Authors: Nooshin L. Warren and Alina Sorescu Date: 10/17/2017  

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By: Song Yao, Wenbo Wang and Yuxin Chen Article Snapshot … Viewers are more likely to search alternative channels during commercial breaks, especially when …
Authors: Song Yao, Wenbo Wang and Yuxin Chen Date: 10/17/2017  

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By: Georgios Zervas, Davide Proserpio, and John W. Byers Article Snapshot … AirBNB is disrupting the established hotel industry across the world …
Authors: Georgios Zervas, Davide Proserpio, and John W. Byers Date: 10/17/2017  

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