Strategy

Marketing strategy topicsWhether you're planning for the short or long term, the AMA offers information, expert insights and educational opportunities on developing and implementing successful marketing strategies.

Below you'll find links to the latest strategy-focused AMA events; magazine and journal articles; podcasts, webcasts and videos; and resources including case studies, white papers, and interactive tools and templates.

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Webinar registration and attendance Best times and days to deliver webinars Average audience size and viewing times On-demand webinar viewing habits … You want your webinars to be the …
Authors: Selma AvdicDate: 7/11/2018  

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Developing a robust and differentiated positioning and suggestions for doing so Becoming stronger leaders and suggestions for doing so Making the right career moves and how to do so …
Authors: Selma AvdicDate: 7/9/2018  

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Learn about four key areas of focus- Strategy, Customer, Technology and Operations … Retail marketers are increasingly looking to know their shopper, personalize each interaction based on …
Authors: Selma AvdicDate: 6/28/2018  

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Understand the types of conversational AI and how they fit into different types of customer engagements How to drive growth and loyalty through conversational AI platforms How to be …
Authors: Selma AvdicDate: 6/27/2018  

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What foundational and structural pillars are crucial to Data-Led Customer-Obsession in 2018? What tech investments must digital business pros make today to better align with the needs …
Authors: Selma AvdicDate: 6/26/2018  

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In a retail setting, research on consumer distraction suggests the net effect is positive … Shopper in-store mobile phone use, increases spending because they get distracted from their …
Authors: Lance A. Bettencourt, PhD Date: 6/21/2018  

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Out-of-the-box ways to create more interactive, dynamic content that moves the needle on customer engagement  Three quick steps to strategically align your content to your broader …
Authors: Selma AvdicDate: 6/21/2018  

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 account & contact data to support an account-based marketing strategy, including … Understanding the importance of contact data … Best practices to managing contact & account data …
Authors: Zoominfo Date: 6/19/2018  

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The latest goals, trends, and challenges driving today’s marketers Advice and solutions from top industry leaders Tips you can use today to do more successful email marketing …
Authors: Selma AvdicDate: 6/15/2018  

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Effective strategies for attracting patients online How to build trust with a solid online reputation How to leverage customer feedback to improve patient experience …
Authors: Selma AvdicDate: 6/14/2018  

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