Strategy

Marketing strategy topicsWhether you're planning for the short or long term, the AMA offers information, expert insights and educational opportunities on developing and implementing successful marketing strategies.

Below you'll find links to the latest strategy-focused AMA events; magazine and journal articles; podcasts, webcasts and videos; and resources including case studies, white papers, and interactive tools and templates.

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The imperatives of data-driven marketing in a hyperconnected, infinitely mobile world How to correlate marketing data with sales outcomes that equate to ROI Crucial data-driven …
Authors: Selma AvdicDate: 12/11/2018  

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In this webcast, INXPO will cover insights from our 2018 Benchmark Report and ways to apply these best practices and trends to drive engagement … "Dancing with Robots - The Future of AI in …
Authors: Selma AvdicDate: 12/6/2018  

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The definition of a triggered campaign and how they work How triggered campaigns can be applied to amplify the marketer’s relevance in the moment Ways triggered campaigns can be …
Authors: Selma AvdicDate: 12/5/2018  

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AMA Marketing Management Bootcamp - Orlando 12/5/2018-12/6/2018 | Orlando, FL … Home Agenda Speaker(s) Registration Hotel/Travel Sponsors … This helps you prove you have …
Authors: Clara ChunDate: 12/5/2018  

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By: Xuan Liu, Savannah Shi, Thales Teixeira, and Michel Wedel … Authors Savannah Shi and Thales Teixeira provide an overview of ​​a breakthrough analytics-based methodology to help …
Authors: Xuan Liu, Savannah Shi, Thales Teixeira, and Michel Wedel Date: 11/28/2018  

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By: Kimberly A. Whitler, Ryan Krause, and Donald R. Lehmann … Authors Kimberly A. Whitler (University of Virginia) and Ryan Krause (Texas Christian University) present their …
Authors: Kimberly A. Whitler, Ryan Krause, and Donald R. Lehmann Date: 11/28/2018  

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Don't drop the ball during the final stages of the creative process … Learn ways to remain focused and drive toward approval during a review … Discover how to update a less-than-perfect …
Authors: OpenText Hightail Date: 11/28/2018  

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By: Journal of Marketing Editorial Staff … manager-friendly versions of recently published JM research … Go to the Journal of Marketing …
Authors: Journal of Marketing Editorial Staff Date: 11/26/2018  

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By: Vamsi K. Kanuri, Yixing Chen, and Shrihari (Hari) Sridhar … Content platforms rely on robust social media programs to drive website traffic, build an audience, and gain …
Authors: Vamsi K. Kanuri, Yixing Chen, and Shrihari (Hari) Sridhar Date: 11/26/2018  

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Take the time to evaluate your team's creative review process … Find solutions to make the creative review process smoother, faster, and cleaner … Discover innovative ways to increase the …
Authors: OpenText Hightail Date: 11/20/2018  

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