Strategy

Marketing strategy topicsWhether you're planning for the short or long term, the AMA offers information, expert insights and educational opportunities on developing and implementing successful marketing strategies.

Below you'll find links to the latest strategy-focused AMA events; magazine and journal articles; podcasts, webcasts and videos; and resources including case studies, white papers, and interactive tools and templates.

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The difference between earned, owned, and paid social media … How to employ the Social Trifecta™ to optimize your social performance … Ways to increase your earned social media footprint …
Authors: Selma AvdicDate: 6/21/2017  

The difference between earned, owned, and paid social media … How to employ the Social Trifecta™ to optimize your social performance … Ways to increase your earned social media footprint …
Authors: Selma AvdicDate: 6/21/2017  

Advice on what you should concentrate on with your email program … Tips for improving your email program from experts with years of experience … marketing is so common that it’s easy to take …
Authors: SendGrid Date: 6/21/2017  

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Content marketing is the backbone of online marketing … With 4.5 billion web pages online, companies must figure out how to compete for the limited attention of readers …
Authors: Hal Conick Date: 6/19/2017  

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Contect curation can help marketing departments produce content each day … Effective content production can help drive the performance of a company … There are steps to follow to add content …
Authors: Curata Date: 6/19/2017  

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Learn how to set goals, select the right events and develop a smart budget … Explore how an exhibit's design impacts budget, goals and more … Understand the components that go into an event …
Authors: Nimlok Date: 6/19/2017  

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A new report outlines the future of B-to-B in 2015 … If you’re not keeping pace with digital technology, the prospects are not looking good … B-to-B companies must follow their customers …
Authors: Zach Brooke Date: 6/15/2017  

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Not all consumers speak the same language … Marketers could be missing a huge piece of the market by only engaging in social listening in one language … Use social media listening tools to …
Authors: Sarah Steimer Date: 6/15/2017  

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GE is attempting to change course by changing its point of view … GE's goal is to become a top 10 software company in the next three years … A change in point of view can alter a company's …
Authors: Hal Conick Date: 6/15/2017  

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How to power engagement with a mobile event app before, during and after your event How technology has changed the way attendees consume and interact with content How to use the …
Authors: Selma AvdicDate: 6/14/2017  

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