Strategy

Marketing strategy topicsWhether you're planning for the short or long term, the AMA offers information, expert insights and educational opportunities on developing and implementing successful marketing strategies.

Below you'll find links to the latest strategy-focused AMA events; magazine and journal articles; podcasts, webcasts and videos; and resources including case studies, white papers, and interactive tools and templates.

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Attend this event if you want to learn the who, what, when, where, and why of getting started with intelligent, adaptive content … Content is the cornerstone of modern business because it …
Authors: Chris BartoneDate: 8/29/2018  

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Live Demo of Mautic Marketing Automation Platform … Our VP of Marketing, Katie Staveley, is putting the thought-leadership aside for the moment, helping you skip the introductory sales …
Authors: Selma AvdicDate: 8/23/2018  

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Attend this event if you want to learn how to build insights and research into Design Thinking … Design Thinking is a problem-solving technique that can rely to varying degrees on …
Authors: Chris BartoneDate: 8/16/2018  

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The AMA-Irwin-McGraw-Hill Distinguished Marketing Educator Award honors living marketing educators for distinguished service and outstanding contributions in marketing education …
Authors: AMA Date: 8/15/2018  

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Attend this event if you want to learn how to drive conversions with a lower cost per lead … When everyone uses the same tactics to drive online conversions, how do you give your Google …
Authors: Chris BartoneDate: 8/15/2018  

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By: Bernie Jaworski, Rob Malcolm and Neil Morgan Marketing News … The AMA unveils its first intellectual agenda and introduces the 7 Big Problems of marketing …
Authors: Bernie Jaworski, Rob Malcolm and Neil Morgan Date: 8/10/2018  

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Last, but not least - increased close rate of 15 … So, how did Bryan do it … That's where ZoomInfo's database of accurate direct dial phone numbers, email addresses & account/prospect …
Authors: ZoomInfo Date: 8/9/2018  

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What is the V Kumar Award for Service to Marketing Scholarship … The award is given biennially at the AMA Winter Academic Conference to recognize academics in the field of marketing who …
Authors: AMA Date: 8/8/2018  

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What is the Erin Anderson Award … Erin was a widely respected mentor and scholar whose research made significant contributions to the marketing discipline … To honor Erin and support her …
Authors: AMA Date: 8/8/2018  

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Home Agenda Speaker Registration Hotel/Travel Sponsors … The marketing landscape is rapidly changing … The topics studied by marketing scholars are increasingly diverse and span a …
Authors: Matt WeingardenDate: 8/8/2018  

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