Strategy

Marketing strategy topicsWhether you're planning for the short or long term, the AMA offers information, expert insights and educational opportunities on developing and implementing successful marketing strategies.

Below you'll find links to the latest strategy-focused AMA events; magazine and journal articles; podcasts, webcasts and videos; and resources including case studies, white papers, and interactive tools and templates.

​​​​​​​​​​​​​​​​​​​​​​​​
A primer on the GDPR and what you need to know about the regulation … The absolute "must do's" for marketers with EU-based customers … How GDPR will impact all facets of digital marketing …
Authors: Selma AvdicDate: 1/16/2018  

View duplicates

Create higher quality content Publish more frequently to other sites Provide your readers more timely and relevant content Gain more exposure and get more return on investment …
Authors: Selma AvdicDate: 1/12/2018  

Create higher quality content Publish more frequently to other sites Provide your readers more timely and relevant content Gain more exposure and get more return on investment …
Authors: Selma AvdicDate: 1/12/2018  

Use Customer Journey Insight to Supercharge your Campaigns Design customer centric campaigns that deliver astronomical results Make your campaigns truly omnichannel, real-time and …
Authors: Selma AvdicDate: 12/15/2017  

View duplicates

Learn how to promote webinars with new content Discover the benefits of blogging about a webinar See how on-demand recordings increase website leads Create downloadable content …
Authors: Selma AvdicDate: 12/14/2017  

View duplicates

A clear understanding of persona-based marketing and why it should be at the core of your marketing strategy Data to justify the investment Actionable steps for implementing it in …
Authors: Selma AvdicDate: 12/13/2017  

View duplicates

How rock star brands identify and connect with target audiences via social listening Concrete tactics for you to maximize your own social analytics efforts Case studies and …
Authors: Selma AvdicDate: 12/12/2017  

View duplicates

Use this database to template to track your customer advocates by key information, levels of engagement and referrals … Use this matrix to obtain information about key vendors in the …
Authors: DemandMetric Date: 12/10/2017  

View duplicates

A better understanding of available online qual technologies Insight into how digital and traditional techniques can blend to deliver more robust, timely research Valuable tips to …
Authors: Selma AvdicDate: 12/8/2017  

View duplicates

Winners of this year’s award have furthered marketing in a variety of industries, including data analytics, cannabis, anti-tobacco advocacy and asset management …
Authors: Hal Conick Date: 12/7/2017  

View duplicates

Become a Member
Access our innovative members-only resources and tools to further your marketing practice.