Strategy

Marketing strategy topicsWhether you're planning for the short or long term, the AMA offers information, expert insights and educational opportunities on developing and implementing successful marketing strategies.

Below you'll find links to the latest strategy-focused AMA events; magazine and journal articles; podcasts, webcasts and videos; and resources including case studies, white papers, and interactive tools and templates.

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Home Agenda Speakers Registration Hotel/Travel Sponsors … But effective branding that hits a memorable, emotional cord with your audience is more difficult than ever for …
Authors: Clara ChunDate: 10/25/2018  

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Centrally manage your entire digital presence and engage prospects wherever they are Use your data to craft relevant content, fine-tuned for your various target audiences Leverage …
Authors: Selma AvdicDate: 10/18/2018  

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How customers’ emotions and mindset can be derived from digital data How to capitalize on this insight to improve conversion and better monetize digital properties Why, if we want to …
Authors: Selma AvdicDate: 10/16/2018  

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Which enterprise applications are essential for digital marketing … How core technologies fit together to support the complete marketing cycle … Strategies for connecting essential data and …
Authors: Bynder Date: 10/11/2018  

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how to produce high-quality CRM results by improving data quality in areas such as … Your CRM is only as good as the data in it, as data solves common pain points of marketing operations …
Authors: zoominfo Date: 10/11/2018  

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Steve Wunker explores how the key to thriving in today’s fast-moving marketplaces lies in seeing the world through customers’ eyes, and allowing yourself to question your brand’s …
Authors: Selma AvdicDate: 10/11/2018  

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There's no one way to solve a problem, but there are steps, models and methods that have helped people for decades … Companies can hinder their problem solving by misidentifying the …
Authors: Hal Conick Date: 10/4/2018  

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By: Journal of Marketing Editorial Staff … manager-friendly versions of recently published JM research … Go to the Journal of Marketing …
Authors: Journal of Marketing Editorial Staff Date: 10/4/2018  

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 insights from leading professors discussing their research published in JM … A two-part webcast from the Journal of Marketing … When and How Board Members with Marketing Experience …
Authors: Matt WeingardenDate: 10/4/2018  

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By: Xuan Liu, Savannah Shi, Thales Teixeira, and Michel Wedel … Authors Savannah Shi and Thales Teixeira provide an overview of ​​a breakthrough analytics-based methodology to help …
Authors: Xuan Liu, Savannah Shi, Thales Teixeira, and Michel Wedel Date: 10/3/2018  

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