Strategy

Marketing strategy topicsWhether you're planning for the short or long term, the AMA offers information, expert insights and educational opportunities on developing and implementing successful marketing strategies.

Below you'll find links to the latest strategy-focused AMA events; magazine and journal articles; podcasts, webcasts and videos; and resources including case studies, white papers, and interactive tools and templates.

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How to reach high-purchase-intent consumers online and convert them offline at one of your business locations How to effectively balance paid, owned and earned media to maximize …
Authors: Selma AvdicDate: 4/4/2017  

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Repurpose one topic into many content pieces Leverage targeted content marketing campaigns across channels Tailor your content and message to buyer stage … Who has the time to create …
Authors: Selma AvdicDate: 3/30/2017  

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Learn how landing page template design affects conversion rates … Understand why a multimedia strategy can increase customer engagement … See how landing page copy can make a difference in …
Authors: Selma AvdicDate: 3/30/2017  

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Learn how cognitive analytics can change the way marketers understand and anticipate customer behavior as it derives meaning from complex data … See how cognitive analytics can provide …
Authors: Selma AvdicDate: 3/29/2017  

Learn how cognitive analytics can change the way marketers understand and anticipate customer behavior as it derives meaning from complex data … See how cognitive analytics can provide …
Authors: Selma AvdicDate: 3/29/2017  

How to get more mileage out of your content by utilizing paid social & modern content marketing … How to apply a pragmatic approach to personalization … How to apply a 3-step process for how …
Authors: Selma AvdicDate: 3/28/2017  

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Learn new marketing tactics for your products and brand  Understand why a provocative and fresh approach is the key to brand sustainability … Top 4 Things Keeping Marketers Up at Night …
Authors: Selma AvdicDate: 3/27/2017  

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Why call conversions have become so important  How call conversions work  What they mean for digital marketers How to select the right call attribution platform …
Authors: DialogTech Date: 3/23/2017  

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Learn how site speed can affect conversion rates … Understand why responsive design impacts conversions for mobile users … See how having a multimedia strategy can increase customer …
Authors: Selma AvdicDate: 3/23/2017  

Learn how site speed can affect conversion rates … Understand why responsive design impacts conversions for mobile users … See how having a multimedia strategy can increase customer …
Authors: Selma AvdicDate: 3/23/2017  

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