Strategy

Marketing strategy topicsWhether you're planning for the short or long term, the AMA offers information, expert insights and educational opportunities on developing and implementing successful marketing strategies.

Below you'll find links to the latest strategy-focused AMA events; magazine and journal articles; podcasts, webcasts and videos; and resources including case studies, white papers, and interactive tools and templates.

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The meaning of messaging: why effective, consistent messaging is critical to a company’s success  The steps to understanding if your current message is telling the right story—and how …
Authors: Selma AvdicDate: 4/30/2018  

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Design strategies top brands are using to grab attention Content tips to maximize engagement and conversion rates How to achieve the highest possible email ROI in 2018 …
Authors: Selma AvdicDate: 4/27/2018  

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How to optimize your email invitations How to use videos to drive registration How to more effectively leverage social media How to build a long-term audience …
Authors: Selma AvdicDate: 4/24/2018  

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Home Agenda Speakers Registration Hotel/Travel Sponsors … How to create and manage winning brands for professional service companies … It’s a crowded field with very little …
Authors: Clara ChunDate: 4/24/2018  

Build a customer experience map which will drive your content strategy  Use your content strategy to support your upsell and renewal process   Incorporate customer feedback and …
Authors: Selma AvdicDate: 4/20/2018  

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Home Agenda Speaker(s) Registration Hotel/Travel Sponsors … Daily advances in technology mean your digital marketing strategy needs to keep evolving … Over two days, in a unique …
Authors: Clara ChunDate: 4/19/2018  

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An understanding of fundamental UX design principles and how they apply to marketing effectiveness Tips and tricks to quickly get to know your customer, then identify and prioritize …
Authors: Selma AvdicDate: 4/18/2018  

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How to maximize your exposure and increase engagement with your brand through social video Social video best practices   How to build a social strategy around webinars …
Authors: Selma AvdicDate: 4/17/2018  

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What is the Robert J. Lavidge Global Marketing Research Award … This global award distinguishes a leader in marketing research/marketing insight and recognizes significant advancement in …
Authors: AMA Date: 4/16/2018  

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Why you need to up your marketing privacy prowess – and start taking a leadership role in determining privacy strategies and investments Which six capabilities are key to developing …
Authors: Collibra Date: 4/12/2018  

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