Marketing Research

Marketing Research topicsMarketing research has come to the fore, as organizations are tapping into customer data and insights not only to better connect with target audiences, but also to develop winning business strategies. Find links below to the latest in-depth information in research-focused AMA events, articles, webcasts​ and more.

Also, check out the tools and templates the AMA has available​ to help you develop a market research project that will deliver accurate and relevant results.  

Learn More

​ ​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​

organizations define growth and how that stacks up to how marketers define growth … - Where and how CMOs are impacting or influencing growth, and where are they not yet involved …
Authors: BPI Network Date: 6/28/2018  

organizations define growth and how that stacks up to how marketers define growth … - Where and how CMOs are impacting or influencing growth, and where are they not yet involved …
Authors: BPI Network Date: 6/28/2018  

Become a Member
Access our innovative members-only resources and tools to further your marketing practice.