Marketing Research

Marketing Research topicsMarketing research has come to the fore, as organizations are tapping into customer data and insights not only to better connect with target audiences, but also to develop winning business strategies. Find links below to the latest in-depth information in research-focused AMA events, articles, webcasts​ and more.

Also, check out the tools and templates the AMA has available​ to help you develop a market research project that will deliver accurate and relevant results.  

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Attendees can attest that the welcoming, encouraging, and supportive atmosphere at MPPC makes it a "must attend​" event … The Marketing Public Policy, held in Columbus, Ohio achieved …
Authors: Monica Gerhardt Date: 6/21/2018  

Attendees can attest that the welcoming, encouraging, and supportive atmosphere at MPPC makes it a "must attend​" event … The Marketing Public Policy, held in Columbus, Ohio achieved …
Authors: Monica Gerhardt Date: 6/21/2018  

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