Marketing Research

Marketing Research topicsMarketing research has come to the fore, as organizations are tapping into customer data and insights not only to better connect with target audiences, but also to develop winning business strategies. Find links below to the latest in-depth information in research-focused AMA events, articles, webcasts​ and more.

Also, check out the tools and templates the AMA has available​ to help you develop a market research project that will deliver accurate and relevant results.  

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By: Lauren Drell and Julie Davis Marketing Health Services … The health care industry is increasingly leveraging data to forecast trends and behavior patterns …
Authors: Lauren Drell and Julie Davis Date: 6/28/2018  

By: Lauren Drell and Julie Davis Marketing Health Services … The health care industry is increasingly leveraging data to forecast trends and behavior patterns …
Authors: Lauren Drell and Julie Davis Date: 6/28/2018  

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