Marketing Research

Marketing Research topicsMarketing research has come to the fore, as organizations are tapping into customer data and insights not only to better connect with target audiences, but also to develop winning business strategies. Find links below to the latest in-depth information in research-focused AMA events, articles, webcasts​ and more.

Also, check out the tools and templates the AMA has available​ to help you develop a market research project that will deliver accurate and relevant results.  

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Home Agenda Speakers Registration Hotel/Travel Sponsors … The basics of marketing research are changing … Even the skills you learned a few years ago are already becoming dated …
Authors: Clara ChunDate: 11/5/2018  

Home Agenda Speaker Registration Hotel/Travel Sponsors … The marketing landscape is rapidly changing … The topics studied by marketing scholars are increasingly diverse and span a …
Authors: Matt WeingardenDate: 8/8/2018  

Developing a robust and differentiated positioning and suggestions for doing so Becoming stronger leaders and suggestions for doing so Making the right career moves and how to do so …
Authors: Selma AvdicDate: 7/9/2018  

is an easier way to make change management methodologies work … We know because we did it wrong first … We didn’t truly create engagement or buy-in. We didn’t ask them what would prevent …
Authors: POPin Date: 6/28/2018  

organizations define growth and how that stacks up to how marketers define growth … - Where and how CMOs are impacting or influencing growth, and where are they not yet involved …
Authors: BPI Network Date: 6/28/2018  

By: Lauren Drell and Julie Davis Marketing Health Services … The health care industry is increasingly leveraging data to forecast trends and behavior patterns …
Authors: Lauren Drell and Julie Davis Date: 6/28/2018  

Attendees can attest that the welcoming, encouraging, and supportive atmosphere at MPPC makes it a "must attend​" event … The Marketing Public Policy, held in Columbus, Ohio achieved …
Authors: Monica Gerhardt Date: 6/21/2018  

Home Agenda Speaker Registration Hotel/Travel Sponsors … Data scientists, marketing professionals and academics attending the Advanced Research Techniques (ART) Forum find a …
Authors: Clara ChunDate: 6/21/2018  

Home Agenda Speaker Registration Hotel/Travel Sponsors … The AMA's annual Marketing and Public Policy Conference offers a broad range of sessions highlighting the intersection …
Authors: Monica GerhardtDate: 6/7/2018  

to take an inventory of available sources of information … - How to integrate disparate data sources … - Four case studies based on unique objectives ​ … Yet without first creating a plan …
Authors: Customer Lifecycle Date: 6/7/2018  

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