Marketing Research

Marketing Research topicsMarketing research has come to the fore, as organizations are tapping into customer data and insights not only to better connect with target audiences, but also to develop winning business strategies. Find links below to the latest in-depth information in research-focused AMA events, articles, webcasts​ and more.

Also, check out the tools and templates the AMA has available​ to help you develop a market research project that will deliver accurate and relevant results.  

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Developing a robust and differentiated positioning and suggestions for doing so Becoming stronger leaders and suggestions for doing so Making the right career moves and how to do so …
Authors: Selma AvdicDate: 7/9/2018  

Why journey mapping is important to getting the most creativity out of your team  Best practices for omnichannel experience mapping The critical steps marketing teams should take to …
Authors: Selma AvdicDate: 5/30/2018  

Organize data to ensure all location data on the web is complete and accurate Monitor reviews across the web in real time Respond promptly to reviews to build consumer trust and …
Authors: Selma AvdicDate: 4/26/2018  

Segmentation strategies to help anticipate individualized engagement at the right time Automation best practices for marketers who are ready for complex campaign strategies …
Authors: Selma AvdicDate: 4/6/2018  

How to tell brand stories that resonate with customers at every touchpoint Simple ways to power customer-obsessed marketing New challenges facing marketers and how to overcome …
Authors: Selma AvdicDate: 3/20/2018  

How to create buyer personas (you’ll also receive a best practices example persona) Why you need far fewer personas than you think How to leverage your buyer personas for high ROI …
Authors: Selma AvdicDate: 3/2/2018  

Why traditional marketing creates fragmented conversations, and why marketers must adopt future-looking technology now to avoid falling behind … How advanced CDPs like Lytics’ unify data …
Authors: Selma AvdicDate: 2/21/2018  

Create personalized content experiences using buyer personasWrite powerful creative briefs … Put in place automated workflows (to get your team running like clockwork …
Authors: Selma AvdicDate: 2/16/2018  

How Machine Learning Works for Marketing What Machine Learning Cannot do for Marketing How to Onboard AI and ML into Your Organization … AI and machine learning are coming at us fast …
Authors: Selma AvdicDate: 11/30/2017  

Introduction to some of the tools and abilities offered by a DIY platform like SSI Suite Understand how DIY research tools can maximize efficiency See DIY tools in action as …
Authors: Selma AvdicDate: 11/9/2017  

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