Marketing Research

Marketing Research topicsMarketing research has come to the fore, as organizations are tapping into customer data and insights not only to better connect with target audiences, but also to develop winning business strategies. Find links below to the latest in-depth information in research-focused AMA events, articles, webcasts​ and more.

Also, check out the tools and templates the AMA has available​ to help you develop a market research project that will deliver accurate and relevant results.  

Learn More

​ ​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​

Home Agenda Speakers Registration Hotel/Travel Sponsors … The basics of marketing research are changing … Even the skills you learned a few years ago are already becoming dated …
Authors: Clara ChunDate: 11/5/2018  

Home Agenda Speaker Registration Hotel/Travel Sponsors … The marketing landscape is rapidly changing … The topics studied by marketing scholars are increasingly diverse and span a …
Authors: Matt WeingardenDate: 8/8/2018  

Developing a robust and differentiated positioning and suggestions for doing so Becoming stronger leaders and suggestions for doing so Making the right career moves and how to do so …
Authors: Selma AvdicDate: 7/9/2018  

Home Agenda Speaker Registration Hotel/Travel Sponsors … Data scientists, marketing professionals and academics attending the Advanced Research Techniques (ART) Forum find a …
Authors: Clara ChunDate: 6/21/2018  

Home Agenda Speaker Registration Hotel/Travel Sponsors … The AMA's annual Marketing and Public Policy Conference offers a broad range of sessions highlighting the intersection …
Authors: Monica GerhardtDate: 6/7/2018  

Why journey mapping is important to getting the most creativity out of your team  Best practices for omnichannel experience mapping The critical steps marketing teams should take to …
Authors: Selma AvdicDate: 5/30/2018  

Organize data to ensure all location data on the web is complete and accurate Monitor reviews across the web in real time Respond promptly to reviews to build consumer trust and …
Authors: Selma AvdicDate: 4/26/2018  

Segmentation strategies to help anticipate individualized engagement at the right time Automation best practices for marketers who are ready for complex campaign strategies …
Authors: Selma AvdicDate: 4/6/2018  

How to tell brand stories that resonate with customers at every touchpoint Simple ways to power customer-obsessed marketing New challenges facing marketers and how to overcome …
Authors: Selma AvdicDate: 3/20/2018  

How to create buyer personas (you’ll also receive a best practices example persona) Why you need far fewer personas than you think How to leverage your buyer personas for high ROI …
Authors: Selma AvdicDate: 3/2/2018  

Become a Member
Access our innovative members-only resources and tools to further your marketing practice.