Marketing Research

Marketing Research topicsMarketing research has come to the fore, as organizations are tapping into customer data and insights not only to better connect with target audiences, but also to develop winning business strategies. Find links below to the latest in-depth information in research-focused AMA events, articles, webcasts​ and more.

Also, check out the tools and templates the AMA has available​ to help you develop a market research project that will deliver accurate and relevant results.  

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Home Agenda Speaker Registration Hotel/Travel Sponsors … AMA's annual Marketing and Public Policy Conference offers a broad range of sessions highlighting the intersection where …
Authors: Monica GerhardtDate: 6/6/2019  

AMA Marketing Management Bootcamp - Chicago, IL 5/16/2019-5/17/2019 | Chicago, IL … Home Agenda Speaker(s) Registration Hotel/Travel Sponsors … Just fill in a few blanks …
Authors: Chris BartoneDate: 5/16/2019  

AMA Marketing Management Bootcamp - San Diego, CA 3/7/2019-3/8/2019 | San Diego, CA … Home Agenda Speaker(s) Registration Hotel/Travel Sponsors … Just fill in a few blanks …
Authors: Chris BartoneDate: 3/7/2019  

AMA Marketing Management Bootcamp - Orlando 12/5/2018-12/6/2018 | Orlando, FL … Home Agenda Speaker(s) Registration Hotel/Travel Sponsors … This helps you prove you have …
Authors: Clara ChunDate: 12/5/2018  

 Multicultural Digital Report 2018 is available on October 15, 2018 … following article is available exclusively to Members … Applying Data to Fuel Marketing Success 5 Ways Major Brands …
Authors: Selma AvdicDate: 11/5/2018  

Home Agenda Speakers Registration Hotel/Travel Sponsors … The basics of marketing research are changing … Even the skills you learned a few years ago are already becoming dated …
Authors: Clara ChunDate: 11/5/2018  

How qualitative and quantitative insights can be fully integrated How to enable your consumers/customers to speak directly without introducing bias How to track your brand or …
Authors: Selma AvdicDate: 10/29/2018  

Learn how marketers can easily cleanse and blend data to prepare for any analysis … Go the next step and build a model in a drag-and-drop, code-free/code-friendly environment …
Authors: Selma AvdicDate: 8/30/2018  

Home Agenda Speaker Registration Hotel/Travel Sponsors … The marketing landscape is rapidly changing … The topics studied by marketing scholars are increasingly diverse and span a …
Authors: Matt WeingardenDate: 8/8/2018  

Developing a robust and differentiated positioning and suggestions for doing so Becoming stronger leaders and suggestions for doing so Making the right career moves and how to do so …
Authors: Selma AvdicDate: 7/9/2018  

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